Snowflake Lane/Celebration Lane Makes Holidays Magical in Bellevue, Washington

    Holiday Music, Drum and Light Show to Draw Thousands Nightly from the Day
    after Thanksgiving until New Year's Eve

    BELLEVUE, Wash., Nov 12 /CNW/ -- Watch it snow every night on Snowflake
Lane as a tradition continues this holiday season in Bellevue. Snowflake Lane,
a one-of-a-kind outdoor "live toy soldier" drum and light show launched in
2005 to rave reviews and nightly crowds of more than 10,000 people from around
the region and the country. This year's show launches Friday, Nov. 23, 2006 at
7 p.m. and is presented by The Bellevue Collection.  It continues every
evening at 7 p.m. until Christmas Eve.  The day after Christmas, Celebration
Lane, a celebration of the coming New Year, keeps the festivities going. This
full-scale production of lights, sound and live drummer entertainment
continues each evening at 7 p.m. leading up to New Year's Eve.
    Snowflake Lane's nightly drum and light show features The Bellevue
Collection's magnificent drummers and majorettes, accompanied by a
kaleidoscope of illuminating color combined with twirling snowflakes and snow
projected from the buildings all set to holiday music.
    It all takes place along Bellevue Way between Bellevue Square and Lincoln
Square where the streets will be decorated with beautiful lit snowflakes and
toy soldiers atop giant drums.
    Celebration Lane's festive and familiar music captures the moment, lights
are bright and the sidewalks fill with children of all ages as the drum line
makes its grand entrance to Celebration Lane along Bellevue Way. The drum and
light show features The Bellevue Collection's magnificent drummers and
majorettes, accompanied by a kaleidoscope of illuminating color combined with
twirling stars and thousands of floating bubbles.
    "The rhythm of the drummers and the choreography of the major and
majorettes and all of the wonderful special effects will really enchant the
audience as it did last year and we are confident that this year's production
will be even more uplifting," says Jennifer Leavitt, vice president of
marketing for The Bellevue Collection. "Snowflake Lane has become a wonderful
gift to the community and a memorable tradition for multi-generations of
families. People come from all over the state and beyond to see this
one-of-a-kind holiday event." Last year's festivities drew up between 6,000
and 10,000 people nightly from around the country.

    Facts about Snowflake/Celebration Lanes' production:
    -- Bellevue Way is transformed into Snowflake Lane with large scale drums,
       snowflake lights and high tech building illumination
    -- Poles are decorated with 180 giant animated snowflake lights
    -- Full collection of toy soldiers standing 5'10" tall line the street
       atop colorfully painted toy drums
    -- Live drummers perform nightly
    -- More than 5,000' of cable to light the drums
    -- 36 Snow machines making gallons of snow
    -- 6 quartettes and street performers
    The event is free and open to the public. For more information visit or call the Guest Services Desk at
    About The Bellevue Collection
    Located in the heart of Bellevue, Washington, The Bellevue Collection
includes Bellevue Square, Bellevue Place and Lincoln Square. It is a
distinctive collection of 250 of the finest shops, 19 sit-down restaurants, a
16-screen premier cinema, 700 luxury hotel rooms and 10,000 free retail
parking spaces, all in one location. The Bellevue Collection is an experience
unlike any other in the region.  It is located on Bellevue Way between NE 4th
and NE 10th Street in downtown Bellevue, just across Lake Washington from

For further information:

For further information: Cheryl Engstrom, +1-425-487-0682,, for The Bellevue Collection Web Site:

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