Snack lovers rejoice!

    Dare raises the bar with Simple Pleasures Baked Cookie Bars, which bear
    the Health Check(TM) symbol

    TORONTO, April 23 /CNW/ - Dare Foods Limited has great news for health
conscious, snack lovers with the introduction of a totally new snack - Simple
Pleasures Baked Cookie Bars. This new sensation is what snackers have been
searching for, the great taste of a cookie with healthful benefits and
convenience. This sophisticated and guilt free cookie bar bears the trusted
Health Check(TM) symbol and comes in three delicious flavours - Raisin Spice,
California Crunch, and Oatmeal Cranberry.

    Each cookie bar has the following features:

    -   Made with whole grain

    -   Trans fat free

    -   Low in saturated fat

    -   Low in sodium

    -   Free of artificial colours and flavours

    -   Peanut free

    -   Comes in a portable package for convenience and portion control

    Additionally, each Simple Pleasures Baked Cookie Bar flavour comes with an
added benefit to tailor to individual dietary concerns:

    -   Oatmeal Cranberry is a source of omega-3 polyunsaturates. Omega-3
        polyunsaturates are required for the structure and function of the
        body's cells and are important in maintaining personal health.

    -   California Crunch contains 4 grams of protein. Protein helps to build
        and repair body tissues and helps to build antibodies.

    -   Raisin Spice has reduced sugar for calorie-counting and restricted

    "Canadians love to snack - 95% of people snack everyday and they eat an
average of 774 snacks each year," said Louise Falcioni, Brand Manager -
Cookies, Dare Foods Limited. "When doing that much snacking, it is important
that we look for healthier things to munch on. Dare's new Simple Pleasures
Baked Cookie Bars address healthy eating without sacrificing great taste. In
fact, 70% of product testers for the new product rated the Simple Pleasures
Baked Cookie Bars as better than or the same as their current snacking

    A recent study on snacking revealed the following snacking facts:(*)

    -   23% of all meals being consumed are snacks with consumers looking for
        healthy choices

    -   55% of consumers now check nutritional facts for healthier snack

    -   35% of consumers look for a health related claim when choosing a

    -   Snack-type foods are no longer just consumed between meals

    These facts show Simple Pleasures Baked Cookie Bars are on trend with
snacking and are sure to raise the bar on the snack options currently
available in Canada.
    Dare's new Baked Cookie Bars are perfect for people living a fast-paced,
on-the-go lifestyle. Whether heading out for a day on the golf course or
packing up for a family road trip, Dare's new cookie bars come in convenient
portable packages to be easily taken anywhere, anytime. Dare baked the cookie
bars with three break-apart sections to avoid crumbs and to make it easy to
save some for later. In addition, the individually portion controlled packages
help avoid the temptation to eat through the whole box.
    Simple Pleasures Baked Cookie Bars are the first national Health
Check(TM) product to be found in the cookie aisle. Now snack cravings can be
satisfied guilt-free instead of overindulging on traditional unhealthy snacks
like greasy potato chips, fatty chocolate bars and faux-healthy granola bars.
    Dare Simple Pleasures Baked Cookie Bars are now available in the cookie
aisle at grocery and mass merchandise stores across Canada. The suggested
retail price is $2.99 for a box of six bars.

    About Health Check(TM)

    Health Check(TM) is the Heart and Stroke Foundation's food information
program. The Health Check(TM) symbol on food packaging makes it easier for
consumers to quickly identify healthy food choices. All participating products
are evaluated by the Foundation's dietitians and must meet specific nutrient
criteria based on Canada's Food Guide. Each Health Check(TM) product includes
the symbol, the Nutrition Facts table and an explanatory message. Visit

    About Dare Foods Limited

    A Canadian family owned and operated company, Dare Foods Limited products
have been appealing to a wide range of customers for 115 years. The company
strives for consistently high quality in all its products and services and
continually works to develop new and exciting product concepts designed to
appeal to its growing list of customers. Dare Foods Limited is a proud
manufacturer of cookies, candy, crackers, fine breads and fruit snacks. The
company is headquartered in Kitchener, Ontario.

    Visit us on the web at

    (*) NPD Group's 2006 Snacking Report

For further information:

For further information: Erin Manning, Ketchum Public Relations, Tel.
(416) 642-5253,; Linsey Nogueira, Ketchum Public
Relations, Tel. (416) 544-4907,

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