Smog alert - Take the bus in Laval for only $1!

    LAVAL, QC, Aug. 14 /CNW Telbec/ - Friday, August 14th, at the end of the
afternoon, Environment Canada issued a smog warning for Saturday in the local
area. In keeping with its commitment, the Société de transport de Laval (STL)
is therefore reducing the fare on its buses Saturday August 15 to just $1.
    Launched in 2008 and reintroduced this summer, the Smog Alert initiative
aims at promoting the use of public transit when the air quality deteriorates
so much that it is below acceptable standards.
    It has been estimated that the special $1 fare might prompt some 1500
motorists to leave their cars at home on smog days.
    No other Québec carrier has adopted an incentive fare policy, under these
circumstances, to improve the quality of the air.
    In fact, this initiative is benefiting from the support of Equiterre, to
which the STL will pay $5,000 for the first 5,000 transit users to take
advantage of the fare reduction in 2009!
    This measure (which comes to an end the day before Labour Day, September
7) may well be repeated during the summer.

    The STL - facts and figures

    - Over 20 million annual trips
    - Information provided to riders at bus stops and inside buses
    - The overhaul of the entire bus system, which became necessary with the
      introduction of the metro and gave rise to a 21% increase in service,
      faster travelling and more direct routes.
    - The frequency of bus service, outside rush hours, during evenings and
      weekends, will double by 2011.
    - Since January 2008, the STL has reduced its single-trip regular fares-
      an unprecedented move in Québec. Guided by an environmental concern,
      this measure should contribute toward increasing the use of public
    - In particular, the fare policy aims at encouraging families to use
      public transit: All adults who pay their fare on weekends and legal
      holidays may be accompanied, free of charge, by three children age 11
      and under.
    - The STL is undertaking a feasibility study for an electrically-powered
      trolleybus network.
    - The STL is financing Eco Mobile à Laval, a major operation conducted by
      Vélo-Québec, to promote alternatives to automobile use.
    - The STL is also joining forces with the Association québécoise de lutte
      contre la pollution atmosphérique, Communauto and the Réseau de
      covoiturage to promote sustainable transportation in Laval.
    - All the vehicles in its fleet use B5 biodiesel, a fuel made from
      recycled oil but with no corn content.
    - All the vehicles are equipped with a real-time GPS tracking system.
    - By March 2010, a real-time display will be available on buses and at
      bus stops, by means of mobile satellite service (MSS).

For further information:

For further information: Marie-Céline Bourgault, Director,
Communications and Marketing, Société de transport de Laval, (514) 910-2313

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