Smartcool receives "Technology Green 15" Award as the 2007 Deloitte Technology Fast 50 launches this new award category

    "Canada's most prestigious technology award program celebrates a decade
    of Canadian technology with a new award honouring a burgeoning industry"

    VANCOUVER, Sept. 20 /CNW/ - Smartcool Systems Inc. (TSXV: SSC), is
pleased to report that the Company is an inaugural winner of the prestigious
Deloitte Technology Green 15 Award, a new award that salutes companies
creating major breakthroughs in the field of green technology. The award comes
as the 2007 Deloitte Technology Fast 50 Awards Program celebrates its 10th
anniversary as the pre-eminent technology awards program in Canada.
    The Deloitte Technology Green 15 Awards recognize those Canadian
companies that offer solutions to global environmental challenges by creating
intellectual property (IP) and technology that reduce society's environmental
impact. "The Deloitte Technology Green 15 awards were created because much of
the popular focus on environmental solutions often rests on more visible
manifestations like wind farms, solar farms and ethanol production
facilities," said John Ruffolo, National Leader, Technology, Media &
Telecommunications Industry Group, Deloitte. "Honouring companies such as
Smartcool Systems is raising awareness of the innovative, powerful
technologies invented here in Canada that work behind the scenes to enable the
green applications we benefit from today."
    Over the last decade, the Deloitte Technology Fast 50 program has tracked
the successful growth of Canadian-grown global leaders such as Research in
Motion (RIM), which has ranked among the Deloitte Technology Fast 50 every
year since inception in 1997.
    "We are very pleased to be recognized for the efforts that have been made
by our team" said George Burnes, President and C.E.O. of Smartcool.
"Management has pursued an aggressive business plan that has resulted in a
broad global distribution network for our technology. At the same time, we
have been able to introduce our Energy Savings Module (ESM(TM)) to the North
American market place which is not only realizing the economic benefits of our
product but also the environmental benefits that our energy reduction
technology can provide. I feel we have put the necessary foundation in place
on which Smartcool can continue to build."
    "Companies such as Smartcool are creating technology solutions that have
both a significant environmental impact and demonstrate a compelling return on
investment. In doing so, they are helping position Canada as a global leader
in the development of commercially-viable green technology," explained
    To qualify for a Deloitte Technology Green 15 Award, candidates must be
headquartered in Canada and devote a significant portion of their operating
revenues to creating proprietary technology and/or intellectual property.

    About the Deloitte Technology Fast 50:

    This year marks the 10th anniversary of the Deloitte Technology Fast 50
program, which celebrates business growth, innovation and entrepreneurship.
The program features four distinct categories including the Technology Fast 50
Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies in
business less than five years, with the potential to be a future Deloitte
Technology Fast 50 candidate,) Leadership Awards (companies that demonstrate
technological leadership in four industry subcategories:
hardware/semiconductor, software, telecommunications and emerging
technologies) and the Deloitte Technology Green 15 Awards (recognizing
companies creating innovative and economically viable intellectual property in
the field of green technology.) Program sponsors include Deloitte, Gowlings,
GrowthWorks, CIBC World Markets, Stonewood Group, Behr & Associates, and
CATAAlliance. For further information, visit or call

    About Smartcool Systems Inc.:

    Smartcool Systems Inc. is an advanced energy savings solutions company
specializing in energy and cost reduction technologies for commercial and
retail businesses. The company's wholly owned subsidiary, Smartcool
International Inc., is the owner, developer, manufacturer and worldwide
distributor of the Energy Saving Module (ESM(TM)). This green technology
reduces the electricity consumption (kWh) and maximum demand (kW) of air
conditioning and refrigeration compressors. Rather than replacing existing
equipment, the ESM(TM) works in conjunction with existing controls in order to
ensure that compressors work at maximum efficiency, while maintaining preset
temperature levels and without causing over-cycling.
    Rising global energy demand is resulting in significant increases in
energy prices. Environmental concerns are causing both government and industry
to re-examine the way they do business. Smartcool provides companies with
solutions to address the growing pressure to reduce energy costs, increase
profits and reduce green house gas emissions. For more information, please

    The TSX Venture Exchange has neither approved nor disapproved the
    contents of this press release.

    %SEDAR: 00015981E

For further information:

For further information: Allan Thompson, (604) 669-1388 or
1-888-669-1388, or

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