Smartcool Completes Acquisition of UK Distributor, Expands Sales and Marketing Team in Europe and Middle East

    "Smartcool Increases Margins in Europe and Middle East"

    VANCOUVER, July 16 /CNW/ - Smartcool Systems Inc. (TSXV: SSC), is pleased
to report that the Company has completed the formation of it's new subsidiary
Smartcool Systems EMEA Inc., located in the UK and has finalized the
transaction to acquire the business and assets of TECC Services Limited of the
United Kingdom ("TECC"). Prior to the acquisition, TECC held the exclusive
re-sale rights to a selection of the Company's products in certain countries
in Europe and the Middle East (the "Distribution Rights"). As previously
reported, effective June 16, 2008, the Company's wholly owned subsidiary,
Smartcool Systems (EMEA) Ltd., reached an agreement with TECC to acquire the
Distribution Rights and related business assets for 1,035,000 pounds sterling
in cash, payable over a four-year period, and the issuance of common shares
that is equal to the value of 265,000 pounds sterling based on the 20 day
trading average proceeding the transaction.
    "This is a significant transaction for Smartcool in many ways and we see
this as a pivotal point to expand our sales growth in Europe and the Middle
East," states George Burnes, President and CEO of Smartcool Systems Inc. "It
fulfills our goal of establishing a corporate presence in Europe to expand
sales efforts in this region. It will also allow us to support existing and
new relationships in the Middle East. We plan to build a strong team in
Smartcool EMEA and focus on the currently untapped market in India through
this organization as well. We will now be selling directly to clients in
Europe, the Middle East and India. This will improve our margins by
approximately 30% from sales in these regions and we will be in greater
control of the sales and marketing process. As part of the acquisition,
Andrew Sanders and Steven Martin, formerly with TECC, will be joining
Smartcool EMEA in senior management roles. They have a great deal of
experience in the energy efficiency field, have a wealth of contacts in Europe
and the Middle East and have been vital in the growth of Smartcool's Energy
Savings Module (ESM(TM)) with sales to the likes of Tesco and Gate Gourmet."
    "Smartcool is committed to deploying resources and capital to enable
Smartcool EMEA to expand the sales and marketing team in this region," added
Chris Lefaivre, VP, Sales and Marketing. "The cost of power generation is a
significant problem in Europe and the Middle East and their energy efficiency
programs are further advanced than those in the U.S.A. We have an opportunity
to accelerate our sales growth and we are going to make sure the resources are
in place to take advantage of it."

    About Smartcool - "A Clean-Tech Company Specializing in
    Energy Cost Reduction Technologies"

    Smartcool Systems Inc. is an advanced energy savings solutions company
specializing in energy and cost reduction technologies for commercial,
industrial and retail businesses. The company's wholly owned subsidiary,
Smartcool International Inc., is the owner, developer, manufacturer and
worldwide distributor of the Energy Saving Module (ESM(TM)) and the
ESM ECO(3) (TM). These green technology products reduce the electricity
consumption (kWh) and maximum demand (KW) of air conditioning and
refrigeration compressors through enhanced system performance. Rather than
replacing existing equipment, Smartcool's products work in conjunction with
existing HVAC controls in order to ensure that compressors work at maximum
efficiency, while maintaining preset temperature levels and without causing
    Rising global energy demand is resulting in significant increases in
energy prices. Environmental concerns are causing both government and industry
to re-examine the way they do business. Smartcool provides companies around
the world with solutions to address the growing pressure to reduce energy
costs, increase profits and reduce green house gas emissions. For more
information, please visit

    The TSX Venture Exchange has neither approved nor disapproved the
    contents of this press release.

    %SEDAR: 00015981E

For further information:

For further information: Allan Thompson, (604) 669-1388 or
1-888-669-1388 or

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