Smart Set, a division of Reitmans (Canada) Ltd., to unveil Smart Set by Parasuco jeans this Sunday (Jan 20)

    Be part of the excitement!

    MONTREAL, Jan. 18 /CNW Telbec/ - Smart Set , a division of Reitmans
(Canada) LTd., will become the latest retailer to tap into the designer market
with the launch of their Smart Set by Parasuco jeans, limited edition line,
this Sunday (Jan 20).
    It will be the first designer line the Smart Set has ever marketed and is
looking to boost Smart Set's brand awareness levels across Canada. The
Parasuco link-up is perfect, and very exciting. It makes strong marketing
sense. Aside from generating buzz and being on-trend, Smart Set was looking
for an opportunity to really tap into their customers wants: designer denim at
desirable prices.
    Launching in more than 40 selected Smart Set stores, Smart Set by
Parasuco jeans will feature 5 denim styles, and all priced at affordable Smart
Set prices ($65).
    World-renowned, Parasuco jeans have been popular since its very beginning
for its virtually unbelievable fit that perfectly hugs the body's natural
curves. The idea behind the association is to really make the desirable
    Smart Set by Parasuco jeans has not hit the stores yet, but the company
is already in talks with Parasuco for more styles for a fall 2008 offer.

    Visit to consult the list of select stores and
their coordinates.

    Smart Set by Parasuco jeans

    Made for your wearing pleasure!

For further information:

For further information: Lesya McQueen, (514) 384-1140; Visit

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