Leader in responsible alcohol service training introduces program
TORONTO, April 26 /CNW/ - Smart Serve continues in its commitment to
delivering the highest quality alcohol service training in Ontario by
introducing enhancements to its training and testing program. Beginning
the week of April 18, Smart Serve launched a new training platform that
upgrades how its content is delivered and tested, ensuring that
trainees continue to receive high quality and accessible learning that
can be applied effectively in the workplace.
"After broad consultation with our stakeholders, we recognized the need
to further align our training with the needs of our students," said
Verity Dimock, Smart Serve Executive Director. "The climate in which
employees must execute responsible alcohol service has evolved
considerably over the last several years, making it our responsibility
to successfully adapt our training tools."
In collaboration with Smart Serve employees, licensees and industry
focus groups, Smart Serve recognized that shifting demographics and
increasingly sophisticated e-learning tools would provide opportunities
to enhance teaching and testing methods. "There is an increase in
trainees for whom English is a second language, technology has changed
the way we learn and unfortunate situations demonstrate there is a need
for us to emphasize laws, liability and risk associated with over
service," explained Dimock.
To reflect changing realities, Smart Serve has since incorporated new
web technologies, strengthened training modules, and a new audio track
has been added in both English and French. The course will also be
available with Mandarin and Cantonese audio tracks in late May.
"As the hospitality sector continues to change and evolve, so must our
training," said George Schmalz, Chair of Smart Serve. "Smart Serve's
dedication to enhancing the program will ensure those certified have
the knowledge and confidence to uphold the law and keep Ontarians
Over the past 15 years, as many as 900,000 Ontarians have received their
Smart Serve certification and this number will be closer to 2.1 million
within the next 15 years. Smart Serve believes the enhanced training
program will result in more responsible alcohol service, thereby
protecting servers and licensees, and ultimately, the public.
About Smart Serve Ontario
Since 1995, Smart Serve Ontario a division of the Hospitality Industry
Training Organization of Ontario (HITOO) has been dedicated to the
promotion and education of responsible alcohol service training. The
Smart Serve training and certification program is available online for
all individuals in the province who serve alcoholic beverages or work
where alcoholic beverages are served. For more information, visit www.smartserve.ca.
SOURCE Smart Serve Ontario
For further information:
(416) 504-5151 ext. 287 or (416) 500-1656