SMART leads interactive whiteboard category in education

    New research reports SMART's global product category share at 45.7%

    CALGARY, March 13 /CNW/ - SMART Technologies announces its continued
leadership regarding the number of interactive whiteboards installed in
education institutions around the world. The data comes from a recently
released report from Decision Tree Consulting (DTC), an industry-leading UK
research company that has documented interactive whiteboard sales for eight
years. The report also noted that SMART increased its 2007 product category
share in the education segment by 4.4 points over 2006. The company's closest
competitor has less than half of SMART's category share. SMART now holds
53 percent of the product category share in the education segment in the
United States and 57 percent in the United Kingdom.
    DTC noted that 377,000 interactive whiteboards were sold to education
institutions in 2007. The two geographies exhibiting the most significant
growth were the United States (55 percent) and Europe, the Middle East and
Africa (48 percent). DTC forecasts that the worldwide interactive whiteboard
category will increase by 200 percent in the next five years and that one in
six classrooms will have an interactive whiteboard by 2011.
    "SMART continues to lead the interactive whiteboard product category in
education with strong sales around the world," says Nancy Knowlton, SMART's
CEO. "Regardless of the geography or rate of adoption, we strive to provide
the best user experience supported by the best product design incorporating
continuous customer feedback, and our customers continue to prefer our product
over all others."

    A brief history of the SMART Board interactive whiteboard

    Twenty-two years ago, SMART's executive chairman and co-founder, David
Martin, conceptualized the SMART Board interactive whiteboard - the first and
most widely installed interactive whiteboard in the world. In 1991, the first
generation of the SMART Board interactive whiteboard was introduced. Currently
in its sixth generation, the SMART Board interactive whiteboard line has
expanded to include models integrated with projectors and other tools. SMART's
focus has expanded to include a variety of supporting hardware, software and
content to create complete classroom and meeting room solutions.

    About SMART

    SMART Technologies is an industry pioneer and global education market
segment leader in user-friendly ICT products and group collaboration tools.
The SMART Board interactive whiteboard is used to teach over 18 million
students in more than 600,000 classrooms in more than 100 countries around the
world. SMART is a private company founded in 1987 and formed a strategic
alliance with Intel(R) Corporation 1992 resulting in Intel's equity ownership
in the company. To learn more about SMART visit

For further information:

For further information: Marina Geronazzo, Public Relations Manager,
Phone (403) 802-2558,,

Organization Profile

SMART Technologies Inc.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890