- More than a three fold increase in planned volume over a three
- New generation smart scheduled to arrive in November
TORONTO, Aug. 27 /CNW/ - The smart division of Mercedes-Benz Canada
delivered its 10,000th smart fortwo to Mr. Bryan Moul of Vancouver, British
Columbia. This important milestone happened two months before smart's 3rd
anniversary in Canada.
Mr. Moul is 46, married, a father of two adult children and an Associate
Partner at PricewaterhouseCoopers; he uses his smart fortwo for his 45 to 60
minute daily commute from North Delta to Vancouver, British Columbia.
He said, "This is the first new car I have ever bought. I wasn't
expecting the smart fortwo to attract this much attention - everywhere I go,
people want to look inside and ask all kinds of questions. Earlier today, two
ladies stopped me outside a coffee shop; they wanted to look in the back to
see if their golf clubs would fit, one of the women actually climbed into the
He added, "We have owned the car only for a few days and we already have
1,400 kilometers on the odometer. It's great to fill up the tank for $18."
In February 2004, Mercedes-Benz Canada announced at the Canadian
International Auto Show that it would start selling the smart before year end.
In early October, President and CEO Marcus Breitschwerdt held a press
conference in the newly built Midtown smart centre in Toronto announcing the
official launch of smart car operations in Canada, including a dealer network
comprising 46 smart centres across the country.
Fast forward to August 2007: following two years and ten months of
unmitigated success, the first generation of smart is virtually sold out.
Canadian consumers welcomed the smart fortwo with open arms for obvious
reasons: its compelling and unique design, its intelligent advanced safety
construction including the proven tridion safety cell, its ecologically sound
approach to manufacturing, and its unparalleled fuel economy.
During the course of the first three years of smart in Canada, the car
converted many skeptics. Customers and journalists provided countless
testimonials on how the smart fortwo totally delivered on its promise during
coast-to-coast trips, long-distance winter driving and fuel economy records.
While the smart was first hailed as the consummate urban car, it is
interesting to note that the fortwo has also done extremely well outside of
the major markets. In fact, in the first three years, more than 50% of sales
were transacted in smaller secondary and tertiary markets, some of them quite
In short, the diminutive car performed large in every way -- including
its volume. When Mercedes-Benz Canada decided to import and distribute the
fortwo coupes and cabriolets, it had a goal of 3,000 units for the three year
period. With continuous soaring sales and repeated sales records throughout
the last three years (including record breaking results in several of the last
few months), Mercedes-Benz Canada sold more than three times its original
smart car planning volume.
President and CEO Marcus Breitschwerdt said, "A three-fold volume
increase versus our original objective is a tribute to the power of the car
and what it stands for. While the Canadian launch of smart was timely, it was
the Canadian car buyer who was receptive to the concept and had an open mind
towards a revolutionary 2.5 metre car that made a difference. Not
coincidentally, the smart car's slogan is "Open your mind." We knew that the
smart would dramatically change the landscape of intelligent mobility in our
country and less than three years after the launch, there is no doubt that it
The new generation smart fortwo, scheduled to arrive in Canadian
showrooms in November, will offer additional comfort and agility and will
again set new standards in safety and ecology. It will feature a host of
advances that complement a dynamic and more aggressive look designed to
enhance the lifestyle, practical needs and personal style of the customer.
The tridion safety cell, esp(R), brake assist, active safety systems,
advanced seats with integral seat belts, full-size driver and passenger
airbags, side airbags and head/thorax side airbags are some of the key safety
features offered on the second generation models.
The smart has been redesigned with a new, more powerful gasoline engine
and better acceleration and higher maximum speed without compromising a top
notch fuel economy. Its longer wheelbase and wider track and stance make for a
more comfortable ride.
Its lower emissions and fantastic fuel consumption combined with 100%
recyclable body panels make it the ideal choice for consumers who are
conscious about making a difference. The smart will continue to be
manufactured in Hambach, France -- an energy-saving, eco-friendly production
Marcus Breitschwerdt further comments, "The 10,000th unit sold in Canada
symbolically represents the transitional point between the end of the first
generation of the smart fortwo and the beginning of the next generation. With
consistent monthly sales volumes, the first three years have been nothing
short of amazing. While the smart is still causing a lot of excitement three
years after its launch, we're convinced that the best is yet to come."
He adds, "The smart fortwo is fun to drive, functional, safe, affordable
and socially responsible. For many years now, the smart brand has been the
quintessential expression of urban mobility in most markets around the world.
Mr. Moul's purchase has officially given the smart fortwo its rite of passage
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
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