"Slow Down, School Zone"

    Signs remind drivers 30 km/h speed limits are back in effect

    VANCOUVER, Sept. 4 /CNW/ - As children across the province returned to
school today, Autoplan brokers launched their annual road safety campaign
designed to remind motorists that summer is over and school zone speed limits
are back in effect.
    A key feature of the campaign is the bright yellow lawn signs that
encourage drivers to "Slow Down, School Zone". The signs remind drivers the
speed limit in school zones is 30 km/h between 8:00 am and 5:00 pm on school
    "The Yellow Sign Program originated in Burnaby through the efforts of
School Trustee Diana Mumford. We are pleased that this initiative has grown
province-wide because of support and sponsorship by Autoplan Brokers. This is
a great example of their commitment to our communities and the safety of our
children, "says Burnaby Mayor Derek Corrigan.
    10,400 of the highly visible signs were sent to 1,300 elementary schools
across BC, along with a full-colour newsletter which included tips on how best
to use the signs along with a host of other great information on how to
improve pedestrian safety for children. "Now that summer is over and the
school season has begun, these yellow signs communicate a vital message to
parents and all motorists. It's a valuable reminder to stress the importance
of obeying the reduced school zone speed limit and help protect our children,"
says Autoplan Broker Greg Gilding of Cafferky Gilding & Associates Ltd.
    As part of the back to school road safety campaign, Autoplan brokers are
also distributing a colouring sheet called Back to the School Zone, which is a
fun way for parents and kids to get some valuable pedestrian safety tips.
    In British Columbia, almost half of our children travel to urban and
suburban schools in a car. Most of these trips are less than one kilometer
long. This trend often reflects parents' concerns for their child's
well-being. However, increased driving creates serious safety, environmental
and health hazards.
    The fall back to school road safety campaign is just one way the Autoplan
Broker Road Safety Program is working to make roads safer for children, youth
and adults in BC.
    Through their involvement in the ABRSP, Autoplan brokers sponsor and
participate in a wide range of local, regional and provincial initiatives
designed to educate the public and spark positive road safety behaviour
    To find out more about the program and how brokers in your community are
doing their part to improve safety for drivers, pedestrians and cyclists, talk
to your local Autoplan broker or visit www.roadsafety.ca.

For further information:

For further information: Harvey Kooner, Lower Mainland Coordinator,
Autoplan Broker Road Safety Program, Tel: (604) 837-4260, Fax: (604) 296-1502,
harvey.kooner@icbc.com or Linda Yoshida, Provincial Program Administrator,
Tel: (604) 982-4384, Fax: (604) 661-6009, Email: linda.yoshida@icbc.com

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