Slices that Spread a Community-Wide Smile

    Pizza Pizza marks National Pizza Month with fundraiser and activities in
    Ontario & Quebec

    TORONTO, Oct. 2 /CNW/ - Canada and the United States have their
differences - the date on which Thanksgiving is celebrated being one of them -
but they are in total agreement in marking October as pizza month.
    In fact, this year is the 20th anniversary of the U.S. Congress declaring
October as national pizza month, and in the ensuing years, the observance has
also become an October tradition in Canada, much like the World Series and the
return of National Hockey League games.
    At Pizza Pizza, Canada's leading pizza maker for delivery and slices
sold, national pizza month festivities will be highlighted by a fund-raising
effort on October 17, in collaboration with customers. Participating Pizza
Pizza restaurants will be offering a cheese slice for $1.75, a $1.10 discount,
and a medium cheese pizza for $5, a $2.75 discount with a portion of proceeds
going to Pizza Pizza's Slices for Smiles Fund. The newly-launched program will
focus on raising funds to help sustain, nourish and brighten the lives of our
most precious resource - children.
    "We're aiming to raise over $25,000 in this initial fundraiser on
October 17th," said Pat Finelli, Chief Marketing Officer for Pizza Pizza.
"Through Slices for Smiles, we hope to partner with organizations that provide
fundamental building blocks of life - education, healthcare, nutrition and
social support - to children, nationally and globally, enhancing their
potential to achieve a better quality of life."
    The first such partnership is with Big Brothers Big Sisters, an
organization that provides direct service to more than 23,000 children by
matching them to adult volunteers in quality mentoring relationships.
    "We are thrilled to be selected as the first charity partner. In addition
to garnering community support and raising funds, Pizza Pizza will increase
awareness of our great need for volunteers in all local communities," says
Cathy Denyer, President, Big Brothers and Big Sisters of Toronto. "Across
Ontario and Quebec, our challenge is to provide service to the thousands of
children who are waiting."
    In addition to the money raised through pizza sales, Pizza Pizza will
consider numerous other areas of support including food donations, cause
promotion and fundraising in close to 300 restaurants though in-store donation
boxes for people that wish to contribute to the Slices for Smiles Fund.
    "This year, Pizza Pizza is celebrating its 40th anniversary and we wanted
to do something special to commemorate this milestone during national pizza
month," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "We are
very much a community-oriented company that has always been eager to give back
to people and the many support organizations throughout the country. The
October 17 initiative is one way of being able to lend a helping hand.
    "Eating pizza is an enjoyable experience at any time. But this October,
during national pizza month at Pizza Pizza, there is even more enjoyment
knowing that you are also contributing to an extremely worthy,
community-related cause."

    About Pizza Pizza

    Pizza Pizza is one of Canada's most successful operators in the quick
service restaurant industry. Founded in 1967, the company now features a
network of more than 550 traditional and non-traditional restaurants employing
close to 2,000 people. The company is guided by a mission to provide the "best
food, made especially for you" and a focus on quality ingredients, customer
service, community contribution and continual innovation, especially in
offering health-conscious menu choices.

For further information:

For further information: interview or photos requests: Rachelle Khalaf,, Office: (416) 341-9929 (Ext. 225), Cell: (416)

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