In-store media specialist to provide music, messaging and specialist
technology to more than 700 retail showrooms
CHARLOTTE, NC, Sept. 28, 2011 /CNW/ - Mood Media Corporation (TSX:MM/
LSE AIM:MM), the leading in-store media specialist, has won a contract
to supply mattress retailer Sleepy's with in-store music and messaging
for more than 700 retail showrooms across the United States.
The music consultants at Mood Media have developed custom playlists for
use in-store comprised of major label artists. Popular Pop and Rock
hits will give the in-store soundtrack familiarity, and it will be
updated regularly to stay on top of music trends.
Targeted in-store messaging will broadcast across Sleepy's store
network, which allows Sleepy's to offer its vendors a way to promote
their brands. Sponsored vendor messages are store specific, enabled by
Mood Media's Internet enabled media player, a great communications tool
to broadcast promotions and drive sales at the point-of-purchase. With
Mood Media's proprietary and PCI compliant Internet-delivery media
platform, any message or song can be updated across the network of
stores within 15 minutes.
Further to the revenue Sleepy's may generate from vendor sponsored
messaging, Mood Media's sister company Mood Entertainment will supply
custom branded compilation CD's available for resale in select stores,
which will provide an additional revenue stream for Sleepy's at each of
"At Sleepy's we pride ourselves on delivering great value to our
customers and as such we expect the same in return from our partners.
Mood Media was the one company that demonstrated that they understood
our philosophy and objectives. They went out of their way to make us
happy" said Angelo Volonakis, Director Planning, Design & Construction
The features of the Media Player provided by Mood Media were an
important consideration for Sleepy's. The players are reliable and
energy efficient; sit securely on Sleepy's IT infrastructure and use
network bandwidth efficiently. Most updates are automatically scheduled
at night when network traffic is low, but when updates are made during
business hours the player will limit the amount of bandwidth used and
can preferentially update messages first so that updates don't conflict
with business-critical network traffic.
Mood Media will also provide quality in-store sound systems to all new
Sleepy's locations. The retailer expects to add 60 to 100 new locations
each year for the foreseeable future.
"Sleepy's is a legacy client of Muzak, the North American in-store media
business Mood Media acquired in May 2011," said Mood Media CEO and
Chairman Lorne Abony. "Because of that merger we can now combine
Muzak's large, reliable service network with Mood Media's
Internet-delivery platform and offer North American retailers a smart,
high-quality solution that represents a great value."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak and Mood Entertainment, Mood
Media Corporation's products and services reach 100 million people
Mood Media Corporation operates an international in-store media and
music retail business with an extensive geographic footprint and a
broad client base including more than 850 U.S. and international brands
in diverse market sectors that include: retail, from fashion to
financial services; hospitality, from hotels to health spas; and food
retail, including restaurants, bars, quick-serve and fast casual
Sleepy's, The Mattress Professionals(R) is a privately-owned 4
generation company with over 700 retail locations in thirteen states,
spanning from Vermont to Virginia and available nationally through www.sleepys.com. Throughout Sleepy's 53-year history, they have supported the idea that
one mattress does not fit all, carrying a wide selection of mattresses
so their customers are certain to find the one that suits them best.
Keeping up-to-date on all the latest innovations in sleep technology,
Sleepy's, The Mattress Professionals(R) carries the latest in Sealy,
Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live
mattresses, the Dr. Breus BedTM and 12 other brands to fit any price
range or comfort level. For more information, call 1-800-SLEEPYS
(1-800-753-3797), or visit us at www.sleepys.com.
SOURCE Mood Media Corporation
For further information:
For more information on Mood Media Corporation visit www.moodmedia.com or contact:
President, Mood Media North America
+1 858 362 2304