SKY Leads in the Largest HD Launch in Brazil

    SKY Brasil Announces 10 High Definition Channels (HDTV)

    SAO PAULO, April 28 /CNW/ -- Today SKY announced the launch of its new
high definition service, SKY HDTV. It is the largest launch of channels in
high definition made at the same time by a pay TV provider in Latin America.
The HD system was launched in Brazil by the terrestrial broadcasters TV in
December 2007, but until now, has only been available in 15 cities. Other
cable TV providers have also launched the system but in fewer than 20 cities.
With this launch, SKY will simultaneously reach 5,000 cities in Latin
America's largest country.
    There are 10 channels featuring HD programming, 24 hours a day, every
day, in a list containing the following network channels: Discovery Theater
HD, FOX-NatGeo HD, ESPN HD, MGM HD, TNT HD, Voom HD, Space HD, HBO HD, HBO and
SexZone HD (adult). Seven of these channels are original programming in
Brazil, have different programming than the corresponding SD (Standard
Definition) channels, and will only be available through this provider.
    The launch of the SKY HDTV service provides continuity to the business
model SKY introduced three years ago where the equipment, in this case the
advanced technology HD receiver (set top box), will be provided to the
customer at no extra cost.
    The new SKY HDTV set top box will be available to any customer
subscribing to the new service. The equipment provides a safer, more intuitive
system, one that has some exclusive functions in the pay TV market, especially
that which allows the customer to watch and record content in high definition.
    "I am very proud of this launch. After a long merger process (SKY and
DIRECTV), leading this market is vitally important. For the first time, we
will be able to provide 1,800,000 customers with a product/service that has no
equal in the Brazilian market," says Luiz Eduardo Baptista, SKY President.
    SKY is the largest digital pay TV service operator in Brazil and one of
the largest in Latin America, with approximately 1,800,000 100% digital
subscribers, which represents one third of all paid TV subscribers in this
country. The company is controlled by DIRECTV Group, which holds approximately
74% of the shares, and by Globo Comunicacoes e Participacoes (Globo), with
approximately 26% of the shares.

    Press Information:
    Art Presse Comunicacao
    Vanessa Rocha - Phone: (11) 3065-8413
    Caroline Marin - Phone: (11) 3065-8404
    Ellen Bileski    - Phone: (11) 3065-8409


For further information:

For further information: Vanessa Rocha, +011-55-11-3065-8413,, Caroline Marin, +011-55-11-3065-8404,, Ellen Bileski, +011-55-11-3065-8409,, all of Art Presse Comunicacao, for SKY

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