SiriusXM Canada's New $100,000 Youth Instrument Fund Being Distributed Across the Country as Students Go Back to S'Cool

Thousands of Canadian students from 38 schools across Canada to benefit from creative music program assistance

TORONTO, Sept. 27, 2011 /CNW/ - SiriusXM Canada (TSX: XSR), the country's premier digital audio entertainment and content provider, together with S'Cool Life Fund, is pleased to announce distribution of the $100,000 SiriusXM Instrument Fund, committed last May, to 38 elementary schools across Canada for the 2011/2012 school year.

"Generous donations such as the SiriusXM Instrument Fund, and forward thinking partnerships between the private sector and non-profits, such as S'Cool Life Fund, help educators to keep music and the arts alive in Canadian classrooms," said Nancy Steinhauer, Principal of George Webster Elementary in East York, Ontario.  "Each year I've received additional funding from this initiative, and each year, my students learn, grow and develop in ways they wouldn't otherwise."

By providing instruments, sheet music, instrument supplies, and uniforms the SiriusXM Instrument Fund was created to help support the efforts of elementary schools across the country to refresh existing music programs and develop exciting new programming for students. Funding will be equally distributed between English and French language schools and will offer children an opportunity to benefit from their connection to music.

"As part of SiriusXM Canada's ongoing commitment to support Canada's cultural community and emerging talent, we are proud to help under-funded schools across the country encourage the artistic growth of Canada's next generation of great performers and musicians," said Mark Redmond, President and CEO, SiriusXM Canada. "This exciting initiative further demonstrates SiriusXM's commitment to and investment in bringing music back into children's lives."

Year after year, S'Cool Life Fund supports diverse and creative projects nationwide. Since launching in 2005, S'Cool Life Fund has awarded more than $2 million worth of grants to help supplement DREAMS: Drama, Recreation, Extra Curricular, Music, and Sports for children in 746 public elementary schools.

"We are overwhelmed with the positive response from teachers, parents, and of course, students to this important initiative that is reaching thousands of elementary students year after year" said John I. Bitove, Chairman, S'Cool Life Fund. "This partnership with SiriusXM Canada is only the beginning as we look forward to bringing exciting new opportunities to students across the country."

Grant applications for the 2012/2013 school year are currently available on-line and accepted until January 31, 2012; all applications will continue to be accepted through S'Cool Life Fund. Schools may apply for one grant per school per calendar year; S'Cool Life Fund applicants who have already applied for a music grant for 2012 will automatically be considered for this new funding where possible. Recipients will be selected in spring 2012.

To apply for this program and to learn more about the ongoing efforts of the S'Cool Life Fund please visit the website or visit the SiriusXM Canada website at: for additional information.

About S'Cool Life Fund

S'Cool Life Fund raises funds and donates grants to public (K to 8) elementary school extracurricular activities and is supported by Priszm Income Fund (owner and operator of more than 150 quick service restaurants under the KFC, Pizza Hut and Taco Bell brands), SiriusXM Canada, Mobilicity and Scott's Real Estate Investment Trust. For more information, please visit

About SiriusXM Canada

SiriusXM Canada (TSX: XSR) is the country's leading audio entertainment company and broadcasts more than 120 satellite radio channels featuring premier sports, news, talk, entertainment and commercial-free music. SiriusXM Canada offers an array of content from the most recognized news and entertainment brands as well as from professional sports leagues including the NHL, NFL, MLB and CFL.

SiriusXM programming is available on a variety of devices including pre-installed and after-market radios in cars, trucks and boats, smartphones and mobile devices, and consumer electronics products for homes and offices. Sirius XM programming is also available online at and and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM Canada has partnerships with every major automaker and its radio products are available at more than 3,000 retail locations nationwide.

About Canadian Satellite Radio Holdings Inc.

Canadian Satellite Radio Holdings Inc. operates as SiriusXM Canada. For more about SiriusXM Canada please visit or To find out more about Canadian Satellite Radio Holdings Inc. visit:

SOURCE SiriusXM Canada

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Briana D'Archi
Environics Communications Inc.

Kristen Marano
Environics Communications Inc.

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