Sirit's INfinity 510 RFID Reader Tops European Tests



    Company set to release Benchmark results from ODIN technologies, the
    Industry's leading Independent Research Lab

    TORONTO, Aug. 1 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a leading
provider of radio frequency identification ("RFID") solutions, announced today
that it will host an open Webinar to review the ODIN European RFID Reader
Benchmark(TM) in which the Company's INfinity 510 worldwide Gen 2 certified
reader took top marks over six other leading European readers available on the
market.
    The Webinar, scheduled for August 16, 2007 at 12 p.m. (ET), will feature
guest speaker, Patrick J. Sweeney II, President and CEO of ODIN technologies
who will discuss the Benchmark methodologies and results. In addition to key
information pertaining to the tests and findings, Sirit will share real world
successes with European customers.
    Participants of the Webinar will be supplied a free copy of the Benchmark
valued at approximately US $1,500. Registration for the event can be found
through Sirit's Web site, www.sirit.com.
    "The INfinity 510 continues to dominate the market - ranking first
overall in this industry leading test and has set an impressive standard by
which other readers are measured," stated Tony Sabetti, Vice President RF
Solutions, Sirit Inc. "Our engineering team continues to push the boundaries
of RF design to ensure that the INfinity 510 and our entire RFID product line
addresses a wide variety of tomorrow's business challenges - today."

    About the Benchmark

    The European RFID Reader Benchmark(TM) compares performance of the seven
leading ETSI-compliant ultra high frequency (UHF) RFID readers in both a
controlled laboratory setting and real world settings. The report is the first
handbook to guide European end users in how to evaluate and select readers for
their RFID programme. ODIN technologies does not manufacture RFID readers,
tags or printers, and the company maintains strict independence in testing all
RFID gear, therefore the report provides critical insight unavailable to end
users any place else. The benchmark was developed to provide end users with
objective insight into the RFID reader performance from a European
perspective. It is complementary to previous ODIN reader benchmarks relating
to readers designed for operations in the United States and provides the first
scientific evaluation of European readers. Following ODIN's recent
announcement of a five year contract with Airbus, this publication also
reflects ODIN's growing European capabilities and focus.

    About ODIN technologies

    ODIN technologies is the leader in the physics of RFID for solution
design, deployment services and optimization software. RFID is all we do.
Global corporations on five continents leverage ODIN technologies' expert
engineers and patented RFID deployment automation tools to achieve accuracy,
speed and visibility for their RFID deployments. In addition to consulting
services, ODIN technologies is also the publisher of the RFID Benchmark
Series(TM), the industry's first and most referenced head to head performance
analysis of RFID equipment. ODIN's RFID optimization software suite
EasyRFID(TM) has been successfully used at dozens of companies across more
than 150 sites worldwide to ensure accurate RFID implementations. ODIN's
President and CEO, Patrick J. Sweeney II, is the author of RFID for Dummies
and CompTIA RFID+ study guide, both published by John Wiley & Sons. ODIN
serves clients from offices in Dulles, Virginia, USA, Tokyo, Japan and
Budapest, Hungary. www.ODINtechnologies.com

    About Sirit Inc.

    Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency
Identification (RFID) technology worldwide. Harnessing the power of Sirit's
enabling-RFID technology, customers are able to more rapidly bring high
quality RFID solutions to the market with reduced initial engineering costs.
Sirit's products are built on more than 13 years of RF domain expertise
addressing multiple frequencies (LF/HF/UHF), multiple protocols and are
compliant with global standards. Sirit's broad portfolio of products and
capabilities are easily customized to address new and traditional RFID market
applications including Supply Chain & Logistics, Cashless Payment (including
Electronic Tolling), Access Control, Automatic Vehicle Identification, Near
Field Communications, Inventory Control & Management, Asset Tracking and
Product Authentication. For more information, visit www.sirit.com.

    Cautionary Note Regarding Forward Looking Statements

    Safe Harbor Statement under the United States Private Securities
Litigation Reform Act of 1995: Except for the statements of historical fact
contained herein, the information presented constitutes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievement of Sirit to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements. Actual results may differ materially from
those indicated by these forward-looking statements as a result of risks and
uncertainties impacting Sirit's business which are discussed in the section
entitled "Description of the Business - Risks Factors" in Sirit's Annual
Information Form dated March 19, 2007 as filed with the securities regulatory
authorities in Canada via SEDAR. Although Sirit has attempted to identify
important factors that could cause actual results to differ materially, there
may be other factors that cause results not to be as anticipated, estimated or
intended. Sirit does not undertake any obligation to update any
forward-looking statements contained in this document as a result of new
information, further events or otherwise.

    "Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
Sirit Inc. All other names of actual companies and products mentioned herein
may be the trademarks of their respective owners.





For further information:

For further information: Lorelei L. Luchkiw, Sirit Inc., (416) 367-1897
x249, lluchkiw@sirit.com

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