Sirit Adds Colombia to List of South American Customers

    Installs first electronic toll collection system in Cartagena

    TORONTO, Aug. 12 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), Sirit, a leading
provider of radio frequency identification ("RFID") technology and Simplexity,
one the largest system integrators of Toll Solutions in Latin America,
announced the first installation of a Sirit electronic toll collection ("ETC")
system in Cartagena, Colombia. The system utilizes Sirit's IDentity 5100
("ID5100") readers and ISO 18000 6C passive tags.
    Concesión Vial de Cartagena controls a 17 mile, 4 lane urban highway with
a total of 5 toll plazas connecting industrial areas in the south with
downtown Cartagena and the Port of Manga. The highway is utilized on a daily
basis by thousands of travelers as a main business route, connecting corporate
offices and manufacturing plants with residential areas. The highway is also a
main thoroughfare for heavy vehicles to access Cartagena's largest port into
the Caribbean.
    Concesión Vial de Cartagena selected Simplexity's toll solution, branded
as "T9", as their technology solution for all lane controllers, toll plaza
software and ETC back office functions. Simplexity's T9 system boasts state of
the art technology with its design concept based on using generic parts and
open architectures. The system leverages current technologies such as Embedded
Operating Systems, .Net languages and a fully remote managed solution, among
others. All 5 toll plazas were upgraded with ID5100 readers supporting the T9
platform and have been successfully operating since June 2009.
    "The ID5100 is a very efficient and versatile reader", commented Luis
Lorenzo, GM of Simplexity. Mr. Lorenzo further noted that, "our engineers have
been able to manage script programming and configuration from day one and that
has proven to be a keystone in making a transparent transition of
technologies, with no hassle to the end user."
    "We are very excited to add another success in Columbia to our growing
list of installations across South America, which include Mexico, Brazil and
Uruguay. We continue to prove that Sirit's products provide the best solution
to our customers seeking cost effective, easily installed and fully
interoperable systems regardless of the current infrastructure in place," said
Wolf Bielas, President Latin America, Sirit.

    About Sirit Inc.

    Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency
Identification (RFID) technology worldwide. Harnessing the power of Sirit's
enabling-RFID technology, customers are able to more rapidly bring high
quality RFID solutions to the market with reduced initial engineering costs.
Sirit's products are built on more than 16 years of RF domain expertise
addressing multiple frequencies (LF/HF/UHF), multiple protocols and are
compliant with global standards. Sirit's broad portfolio of products and
capabilities can be customized to address new and traditional RFID market
applications including Supply Chain & Logistics, Cashless Payment (including
Electronic Tolling), Access Control, Automatic Vehicle Identification, Near
Field Communications, Inventory Control & Management, Asset Tracking and
Product Authentication. For more information, visit

    About Simplexity S.A.

    Simplexity S.A is a leading Applications Developer and Systems Integrator
in Latin America, dedicated to serve the industries of Transportation,
Logistics and Traffic Management. Simplexity's fields of expertise include
critical mission systems and complex software applications. Some of the
largest Transportation and Logistics operations in Latin America are handled
using Simplexity's proprietary software solutions, including critical
processes in both operational and financial management. Simplexity's
experience in Toll Applications comprises more than 250 lanes installed in the
past 6 years, including Colombia's first ETC system. T9 is the newest
generation and most complete Toll Management Suite from Simplexity, with an
Open Hardware Architecture philosophy, which completely eliminates the ties to
a particular HW provider. T9 includes multiple modules, multiple modes of
operation (Manual, ETC, mixed, reversible and others) and a fully web-based
back-office solution, able to handle pre-paid, credit, exempt, special fares,
time-based discounts among others. For more information, visit

    Cautionary Note Regarding Forward-Looking Statements

    Safe Harbor Statement under the United States Private Securities
Litigation Reform Act of 1995: Except for the statements of historical fact
contained herein, the information presented constitutes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995 and Canadian provincial securities legislation. These forward-looking
statements relate to, among other things, Sirit's objectives, goals,
strategies, intentions, plans, beliefs, expectations and estimates, and can
generally be identified by the use of words such as "may", "will", "could",
"should", "would", "suspect", "outlook", "expect", "intend", "estimate",
"anticipate", "believe", "plan", "forecast", "objective" and "continue" (or
the negative thereof) and words and expressions of similar import, and may
include statements concerning possible or assumed future results, financial
outlook and/or future-oriented financial information. Although Sirit believes
that the expectations reflected in such forward-looking statements are
reasonable, such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievement of Sirit to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements. Actual results may differ materially from
those indicated by these forward-looking statements as a result of risks and
uncertainties impacting Sirit's business. Important factors that could cause
actual results to differ materially from expectations include but are not
limited to: Sirit's ability to achieve commercialization and/or commercial
acceptance of its RFID technology; the evolution of, and adoption rate in, the
RFID market; Sirit's inability to expand sales both within and outside its
traditional markets; changes in Sirit's strategic relationships; Sirit's
dependence on resellers, distributors and significant customers; the utility
of research and development expenditures undertaken by Sirit; product defects;
increased levels of competition; changes in laws and regulations; foreign
exchange fluctuations; and Sirit's overall liquidity and capital resources.
These and other important risks are discussed in further detail in the section
entitled "Risks Factors" in Sirit's Annual Information Form dated March 13,
2009 and in Sirit's management's discussion and analysis found in its 2008
annual report as filed with the securities regulatory authorities in Canada
via SEDAR. Although Sirit has attempted to identify important factors that
could cause actual results to differ materially, there may be other factors
that cause results not to be as anticipated, estimated or intended. Unless
otherwise required by law, Sirit does not undertake any obligation to update
any forward-looking statements contained in this news release as a result of
new information, further events or otherwise. This cautionary statement
expressly qualifies the forward-looking information in this news release.

    "Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
Sirit Inc. All other names of actual companies and products mentioned herein
may be the trademarks of their respective owners.

For further information:

For further information: Anastasia Chodarcewicz, Sirit Inc., (416)

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