Virgin Mobile Canada commits to shake up the mobile market again by
entering post-paid in 2008
TORONTO, Nov. 12 /CNW/ - Two and a half years after revolutionizing the
pre-paid market, Sir Richard Branson, chairman of the Virgin Group of
Companies and founder Virgin Mobile Canada, today announced plans to shake
things up again by entering the post-paid market, in early 2008.
Virgin Mobile has experienced unprecedented customer growth since it
launched and has just been awarded the JD Power Award for highest customer
satisfaction in pre-paid services for the third year running. "Virgin Mobile
will bring real competition and offer customers a simpler, more transparent,
and fairer post-paid option," said Sir Richard.
At the press conference Sir Richard was joined by MINDFREAK Criss Angel
who performed one of his world renowned and mind-bending predictions. After
making Sir Richard "appear" on stage from out of nowhere, Criss Angel
predicted the future. He invited the crowd to answer a series of questions
about their mobile phones to which he had predicted the answers and placed in
a suspended locked box. Criss Angel then stunned the audience by correctly
revealing the answers on a Virgin Mobile phone.
Sir Richard then revealed his own mind-blowing prediction about the
future - Virgin Mobile will be launching post-paid in early 2008 and consumers
will be the ultimate winners.
"Since launch, Virgin has fought to bring Canadians a simpler, more
honest mobile phone service," said Sir Richard. "Canadians on annual plans
have been asking us to create an offer for them and to take the 'con' out of
contracts. Today we're excited to let you know that we will do exactly that
and we can't wait to completely shake up the post-paid market."
With over 800,000 people set to sign contracts this holiday season, Sir
Richard warned Canadians to be careful what they sign. Branson announced that
Virgin Mobile will offer unlimited free text for a year to the first 500
customers who pre-register for the new post-paid service at virginmobile.ca.
Plus, one lucky Canadian who pre-registers will also win free Virgin Mobile
service for life!
Andrew Black, president & CEO of Virgin Mobile, stated "Canadian mobile
customers have told us they feel frustrated by confusing fees and a lack of
flexibility. At Virgin we put our customers in the driver's seat, so consumers
can look forward to an exciting new choice that will deliver exactly what
To demonstrate Virgin Mobile's transparency, Angel also taught the
audience the truth behind a trick of his own by performing a "Teach-a-Trick".
J.D. Power and Associates Award
Virgin Mobile will offer its new post-paid customers the same brilliant
and award-winning customer service that its pre-paid customers have come to
know and love.
J.D. Power and Associates announced this week that, for the third year in
a row, Virgin Mobile has been voted highest in customer satisfaction with
pre-paid wireless service(1).
"Virgin Mobile is now known for its unmatched customer service and for
having Canada's happiest customers," said Black. "The post-paid mobile space
has some of the most frustrated customers in the country, and we commit to
challenging everyone in our industry to pick up their game so customers get
the service they want and deserve."
Black then stated, "We will continue to provide customer service that is
second to none. With Virgin Mobile it will be easy to talk to a real live
person, we will happily answer all of your questions, we will work to solve
your problems on the first call, and we will do it with a smile."
Sir Richard also officially announced the launch of Virgin Unite Canada -
the independent charitable arm of Virgin. Virgin Unite harnesses the global
resources of the Virgin Group to drive grass roots solutions that create a
tangible change in the lives of people in need around the world.
To mark the launch, Sir Richard will tonight host Midnight Magic - a
fundraising gala at the environmentally friendly Direct Energy Centre in
Toronto. In true Virgin style, the evening breaks the typical charity event
mould by starting with a stellar line-up of entertainment including legendary
New Wave pioneer Elvis Costello, modern day mystic Criss Angel, the
International Queen Of Burlesque Dita Von Teese, and Canadian musical
sensation Jully Black.
Proceeds from the Midnight Magic gala will go to Virgin Unite's 'Heaven's
Angels'. This innovative program trains and supports an army of health care
workers that use motorbikes to deliver life-saving medical supplies to people
in need of care in remote and impoverished areas of Sub-Saharan Africa.
"I'm excited to be able to officially introduce Virgin Unite to Canadians
and now give them the chance to be part of some of the wonderful work Virgin
Unite does," said Richard Branson. "Canadians are well known for their
compassion and generosity in helping around the world and at home, so together
we can achieve so much and affect change where it's needed most."
About Virgin Mobile Canada
The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's
mission is to connect, entertain, and reward like nobody else. Its simpler,
better deal offers customers control, flexibility, and choice to design mobile
packages that truly work for them. J.D. Power and Associates ranked Virgin
Mobile highest in customer satisfaction with prepaid wireless service for
three years in a row(2), 91% of customers would recommend Virgin Mobile to a
friend, and a 2007 independent survey showed that Virgin Mobile has the
happiest customers in Canada.
Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at http://www.virginmobile.ca or by
About Virgin Unite
Launched in the UK in 2004, Virgin Unite is the global independent
charitable arm of the Virgin Group. Richard Branson and Virgin fully fund
operational costs, so that 100% of all donations received go directly to the
frontline where it is needed the most. Virgin Unite was created by Richard
Branson and Virgin Group employees around the world to harness Virgin's
people, resources, and energy to make a difference to forgotten people and
overlooked issues. Virgin Unite has registered charities in the UK, and U.S.,
South Africa and Australia and most recently became registered in Canada. For
more information, go to www.virginunite.com.
(1) J.D. Power and Associates 2007 Canadian Wireless Customer
Satisfaction StudySM. The 2007 Canadian Wireless Customer
Satisfaction Study is based on responses from nearly 6,000 mobile
phone users. Respondents were surveyed in September 2007.
(2) J.D. Power and Associates 2005-2007 Canadian Wireless Customer
Satisfaction Study SM. 2006 study based on 5,784 total responses from
consumers with prepaid wireless service surveyed in October 2006.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: or to arrange an interview, please contact:
Erica Faltous, Hill & Knowlton Canada, (416) 413-4695, (416) 655-8221,
firstname.lastname@example.org; Chris Baines, Virgin Mobile Canada, (416)
607-8412, (647) 378-8859, email@example.com