Sir Ivan Makes Music History - First Singer to Complete Entire 60s Album in New 'Rocktronica' Sound

    Recording Artist Profits Will Fund THE PEACEMAN FOUNDATION, Dedicated to
Battling Hate Crimes and Treating Post-Traumatic Stress Disorder (PTSD)

    NEW YORK, Oct. 20 /PRNewswire/ -- Rock singer and peace activist, SIR
IVAN, is breathing new life into the musical and social legacy of the 1960s
with his new album, I AM PEACEMAN, a collection of classic 60s folk/rock hits
rejuvenated and reinvented with 21st century cutting-edge style.  "A lot of
kids today don't know about 60s music," says Sir Ivan about the
transformational era that shaped the Baby Boomer generation.  "But now, with
increased violence and war all over the world, global problems have inspired a
new generation to make a difference.  I think this is a good time for everyone
to re-explore the music that forged a revolution."

    The album's concept actually began eight years ago with Sir Ivan's dream
to record a 60s album that would generate royalties for world peace.  After
building his reputation in the dance music community with a string of
Billboard hits starting with his remake of "Imagine" in 2001, Sir Ivan is now
ready to enter the mainstream pop/rock music arena.  What sets I AM PEACEMAN
apart from other modern interpretations of 60s music is its fresh, exciting
blend of rich melodies and harmonies with live guitar riffs and an
undercurrent of electronic beats -- a sound known as "rocktronica." On the new
15 song album, Sir Ivan once again re-interprets Imagine, along with 14 other
60s classics, including For What It's Worth, Blowin' in the Wind, Eve of
Destruction, Turn Turn Turn and Get Together.  The album is produced by FORD,
who has 18 gold and platinum singles to his credit for his work with Michael
Jackson, Ludacris, Britney Spears, Diddy, Jennifer Lopez, Jewel, Mick Jagger,
and many others.  It was mastered by the legendary Vlado Meller who has
perfected albums for numerous artists including Kanye West, Red Hot Chili
Peppers, Metallica, Josh Groban, Leona Lewis, The White Stripes, Neil Diamond,
and Barbara Streisand.

    The album's completion is timed for release early next year to celebrate
and commemorate the 40th anniversary of Woodstock.  "Woodstock was much more
than a three-day concert," says Sir Ivan, "it was a rallying point for a
generation that rejected hate, violence and war and wanted to replace it with
love and peace." Indeed, Sir Ivan's goal is much the same.  As passionate
about helping humanity as he is about his music, Sir Ivan believes that music
truly can make a difference in people's lives and affect the way they treat
each other. For that reason, he created The Peaceman Foundation, a private
foundation which supports an array of charities dedicated to fighting Hate
Crimes and treating the victims of Post Traumatic Stress Disorder (PTSD). Sir
Ivan is donating 100 percent of his recording artist net profits from his
album to his Peaceman Foundation.

    To further promote peace through his music and foundation, Sir Ivan
always performs in peace capes, which has earned him the title "PEACEMAN," the
rock star superhero fighting for peace. Sir Ivan is planning a global "I AM
PEACEMAN" tour with his band.  The album, currently under consideration by
major labels, can already be heard at


For further information:

For further information: Edward Callaghan, New York: +1-212-689-4831, or
Southampton: +1-631-283-9130,, or Best number to be reached:
John Wegorzewski, cell, +1-212-729-0834, both of John Wegorzewski & Associates
Public Relations & Marketing Web Site:

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