Simpro Solutions Launches IVR Contact Center Portal for DRTV Industry

    TORONTO, June 8 /CNW/ - Simpro Solutions Inc, a leading provider of Call
Center, Customer Relationship Management (CRM) and Business Process
Outsourcing Services (BPO) headquartered in Toronto, Canada announced today
that it has launched an automated Interactive Voice Response (IVR) customer
service portal designed specifically for the Direct TV (DRTV) infomercial
    Key features of the IVR portal, developed by Simpro, include automated
call distribution and call answering, real-time customer order, billing and
fulfillment. The automated portal greatly improves the service quality and
response time for DRTV infomercial orders providing customers with immediate
automated order taking capabilities 24 hours a day, 7 days a week. A key
feature of the portal is its ability to dynamically scale up to handle the
unplanned "spikes" in call volume.
    "This is a significant step for the company as it symbolizes our service
expansion from the traditional DRTV live agent model into the fully automated
service model ensuring virtually no loss in revenue (orders) to our
customers," said Mr. Nadra, President of Simpro Solutions.
    "We are confident that our IVR deployment experience will help the DRTV
industry improve order taking time, customer interaction quality, overall
customer satisfaction, and maximize DRTV infomercial response rate and the
effectiveness of the campaigns. The IVR system we deployed has gone through
stringent production and stress tests and has been operating smoothly," said
Paras Dharamshi, Vice President of Client Services.

    About Simpro Solutions:

    Simpro is a global provider of call center and back office services.
Simpro leverages a worldwide network of contact centres on four continents,
including onshore and offshore locations in Canada, India, Costa Rica,
Ecuador, Mexico and Poland with over 1,500 seats. Simpro provides Customer
Relationship Management (CRM) solutions covering each stage of the customer
lifecycle including: customer care, monthly billing and back office
processing, inbound sales and marketing campaigns, outbound telemarketing
campaigns, technical support, Tier-3 network support, help desk, marketing
support, e-mail solutions, and application and claims processing. Simpro
focuses on telecommunications, utilities, financial and retailing industry
verticals. For a list of our services, visit

For further information:

For further information: Matt Sherman, Vice President, Marketing &
Sales,, (281) 251-6099

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890