Silicon Image Selects Cognos for Performance Management

    -- Cognos enterprise planning and reporting capabilities to help Silicon
    Valley semiconductor design company streamline and automate business
    processes --

    BURLINGTON, Mass., Jan. 30 /CNW/ -- Cognos (Nasdaq:   COGN; TSX: CSN), a
world leader in business intelligence and performance management solutions,
today announced that Silicon Image, Inc. has selected Cognos' enterprise
planning and reporting capabilities to automate existing spreadsheet-based
business processes and improve reporting efficiencies.
    Silicon Image is a leader in driving the architecture and semiconductor
implementations for the secure storage, distribution and presentation of high-
definition content in the consumer electronics and personal computing/display
markets. To support its growth, the company wanted a modern, Web-based
enterprise planning, budgeting, forecasting and reporting solution that could
easily pull data from its Oracle database and Oracle eBusiness Suite with
secure access control and a documented audit trail.
    "With Cognos, we will have a secure, familiar, spreadsheet-like
environment to increase business process efficiencies with enterprise-level
planning and reporting," said Kenny Gilbert, Director of Technology Services,
Silicon Image. "Our team immediately felt connected to the flexible nature of
the solutions and could quickly see how they could be applied beyond our
finance group to operations for cost of goods budgeting, human resources and
other areas."
    Cognos Platinum Reseller Partner Merador is responsible for the
enterprise-wide implementation.
    "Silicon Image is taking a leading step forward to increase financial and
operational visibility with a complete performance management solution," said
Greg Herrera, Founding Partner, Merador. "We are fully committed to their
success in implementing the Cognos solutions as they automate key business
processes to meet their business analytics goals."
    Enterprise planning and business intelligence are key capabilities of the
Cognos Performance Management System, which combines technology, best
practices, analytical applications and solutions, and a broad network of
partners into a single performance management solution for customers.
    "With Cognos' enterprise planning and reporting capabilities, Silicon
Image will be able to simplify, connect and coordinate its planning efforts to
support its growing business and accelerate progress towards business goals,"
said Doug Barton, vice-president, Product Marketing, Cognos Inc. "Our flexible
interface allows Silicon Image to leverage the familiarity of spreadsheets,
while dramatically improving plan reliability, security and integrity for
increased visibility and control over the performance drivers of the

    Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in
driving the architecture and semiconductor implementations for the secure
storage, distribution and presentation of high-definition content in the
consumer electronics and personal computing markets. Silicon Image creates and
drives industry standards for digital content delivery such as HDMI, DVI, UDI
and SATA leveraging partnerships with global leaders in the consumer
electronics and personal computing markets to meet the growing digital content
needs of consumers worldwide. The Simplay HD Testing Program provides
compatibility testing for high-definition consumer electronics devices such as
HDTVs, set-top boxes, audio/video receivers and DVD players, helping
manufacturers to achieve compatibility and deliver the highest-quality HDTV
experience to consumers. Silicon Image is the leading provider of proven
semiconductor intellectual property solutions for high-definition multimedia
and data storage applications. For more information, please visit

    Merador is a business solutions and software consulting firm
headquartered in Burlingame, CA.  The company was founded and is managed by
former business executives who have dealt with the same strategic and tactical
challenges faced by decision-makers in the enterprise every day. The company
excels at employing technology to give clients the visibility needed to both
see and use information to maximum advantage. For further information, please

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.
    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions -
- How are we doing? Why are we on or off track? What should we do about it? --
and enables them to understand and monitor current performance while planning
future business strategies.
    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at
    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Media Contacts:
    Carrie Bendzsa
    Cognos, 613-738-1440

    Doreen Maciak
    Lois Paul & Partners, 781-782-5832

    Investor Relations:
    John Lawlor
    Cognos, 613-738-3503


For further information:

For further information: Media Contacts: Carrie Bendzsa of Cognos, 
+1-613-738-1440, or; or Doreen Maciak of Lois Paul 
& Partners, +1-781-782-5832, or, for Cognos; or 
Investor Relations, John Lawlor of Cognos, +1-613-738-3503, or

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