Signature Care Presented "Award of Merit" from Canadian Academy of Senior Advisors

    BURNABY, BC, June 13 /CNW/ - At its International meeting in Las Vegas,
the Canadian Academy of Senior Advisors (CASA) awarded Signature Care of
Calgary its Award of Merit for service to the Canadian Senior community.
    CASA is the Canadian licensee of the international Society of Certified
Senior Advisors (SCSA), a group of geriatric physicians, gerontologists, elder
law lawyers, accountants , financial planners, and others trained and
certified in senior issues. Certified Senior Advisors (CSA's) participate in
the World's Largest Membership organization training professionals about
aging, and through CASA, can access single, credible source of information for
professionals serving the 55-plus population.
    Founders Susan Bessant, CSA, and John Ashby, CSA , share a mutual
devotion toward ensuring the highest ethical standards of care for
Seniors...standards embodied in their vision of a world in which Senior
citizens can age gracefully, socialize frequently and live confidently, a
vision realized through Signature Care in the home care they provide for loved
ones from Calgary and surrounding areas. Their dedication to ethical service
was recognized publicly when Signature Care won the Better Business Award for
Ethical Service for Southern Alberta.
    Both honourees embrace progressive practices through the Cognitive
Retention Therapy (CRT) program, for persons experiencing the affects of
age-related memory challenges, early through mid-stage Alzheimer's disease,
and brain injury caused by trauma or stroke.
    With its trained and caring staff, both Bessant and Ashby share the
feelings of an employee who wrote to nominate them for this Award, saying, "I
like a job where I can make a difference in a person's day. Signature Care's
philosophy is that clients are always treated like kings and queens. I am
happy to provide a loving atmosphere of comfort and security to each family,
knowing their loved one is well cared for."
    As imagined, there were many entries, each scrutinized and vigorously
debated by an impartial Review Committee, and only those meeting the standards
of leadership, innovation and quality of service to the 55-plus community
advanced in the selection process.
    Accepting the Award, Ms. Bessant said, "We are proud and honoured to have
been selected. For us, it's a matter of trust. We are given the responsibility
to assist those who cannot help themselves, while providing them the dignity
they so richly deserve. That's our overarching goal." Echoing Bessant, Mr.
Ashby said, "The Senior community, especially those with cognitive impairment,
is a continual challenge for us. Because of the many types of personal care
required, our daily goal is to exceed the needs of those for whom we provide
care and daily services. Each day we learn from those we serve and we gladly
share this wonderful Award with all whose lives touched ours."
    Speaking on behalf of CASA, organization President Rhonda Latreille
concluded, saying, "In Canada, Seniors are the fastest growing segment of our
community. By 2016 there will be more Canadians over the age of 65 than
children under the age of 14. Certified Senior Advisors like these stellar
honourees understand the evolving needs of their clients, and provide relevant
and ethical services to Canada's Boomer and Senior populations. We are proud
of our association with Sue Bessant and John Ashby through Signature Care, and
with this award, we celebrate their leadership in enhancing the lives of so
many Canadians."

    Background: CASA
    CASA is the Canadian licensee of the international Society of Certified
Senior Advisors (SCSA), a group of geriatric physicians, gerontologists, elder
law lawyers, accountants, financial planners, and others well-schooled in
senior issues. CASA provides a single, credible source of information and
training for the 55-plus population, adapted with the Canadian content and
unique Canadian laws, rules, and regulations, products and services.
    Today, there are in excess of 25,000 professionals throughout North
America, representing a variety of different industries: retirement
consultants, home and health care, insurance agents, lawyers, social workers,
spiritual counsellors, real estate agents, and many others who recognize the
importance of the unified training and professional recognition that comes
upon course completion and award of the CSA(R) (Certified Senior Advisor)

    Background: Signature Care
    Sue Bessant had a long and successful career in banking and her business
partner, John Ashby had several years experience in the health care industry
which included 15 years as a paramedic, owning his own air ambulance business
and ongoing involvement in the care of brain injured and mental health
    As associate trainers of the Best Friends approach to dementia care,
Susan and John train all their caregivers in this approach to client care. The
Alzheimer Society of Calgary commented that key to Signature Care's success is
the leadership provided by Susan and John who have maintained the highest
level of customer service while creating a positive, supportive culture for
their employees. Susan also serves as an active volunteer with Agape Hospice.
    The best endorsements always come from happy customers and one said it
best with the following testimonial "When I make a recommendation of Signature
Care to other families, I am telling them that I totally trust them with my
parent's physical and emotional safety and wellbeing."

For further information:

For further information: Rhonda Latreille, (877) 272-7575, E-mail:

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