Siemens Hearing Instruments stops focusing on ears

    -  No longer willing to just focus on ears, Siemens Hearing Instruments
    focuses on personalities with an array of personalized products  -

    TORONTO, Jan. 23 /CNW/ - In an effort to better serve Canada's growing
community of baby boomers and the hard-of-hearing community, Siemens Hearing
Instruments - a division of Siemens Canada Limited and a leading manufacturer
of hearing instruments - has taken on a whole new approach. No longer content
to simply design the best hearing instruments for ears, Siemens is designing
the best hearing instruments for different people with different needs,
lifestyles and requirements.
    By listening to the feedback of Canadians and understanding that not all
hearing instruments fit everyone, Siemens has developed a wide array of new
products designed with individuals in mind, now available across the country
through a licensed audiologist or hearing care provider. With something for
everyone, there's Pure(R) for the person looking for something discreet;
Vibe(TM) is for those who want their hearing instrument to make a fashion
statement; Motion(TM) is for those who lead an active lifestyle; Life is
smaller than most hearing instruments and light, sleek and sophisticated;
Siemens Explorer(TM)500 is designed for children, and technology such as
Tek(TM) wirelessly connects hearing instruments directly to today's latest
technology, including cell phones and MP3 players.
    For more than 100 years Siemens has dedicated itself to helping people
hear better. Now they're taking it one step further by offering hearing
instruments that not only help people hear better, but live better.

    About Siemens in Canada

    Siemens is one of the largest and most diversified companies in the world
of electronics and electrical engineering, operating in the industry, energy
and healthcare sectors. The company has approximately 6,000 employees in
Canada, working to develop and manufacture products, design and install
complex systems and projects, and tailor a wide range of solutions for
individual requirements. For almost 100 years in Canada, Siemens has stood for
technical achievements, innovation, quality and reliability. Sales for Siemens
in Canada for fiscal 2008 (ended September 30), were $2.6 billion CAD. Further
information is available at

    About Siemens Healthcare

    Siemens Healthcare is one of the world's largest suppliers to the
healthcare industry. The company is a renowned medical solutions provider with
core competence and innovative strength in diagnostic and therapeutic
technologies as well as in knowledge engineering, including information
technology and system integration. With its laboratory diagnostics
acquisitions, Siemens Healthcare is the first fully integrated diagnostics
company, bringing together imaging and lab diagnostics, therapy, and
healthcare information technology solutions, supplemented by consulting and
support services. Siemens Healthcare delivers solutions across the entire
continuum of care - from prevention and early detection, to diagnosis, therapy
and care. For more information about Siemens Hearing Instruments and to locate
a Preferred Siemens Business Partner who can provide a personalized hearing
management plan, call 866-505-8891 or visit the Siemens Hearing Instruments
web site at

    This press release may contain forward-looking statements based on the
beliefs of the management of Siemens Canada Limited and its affiliates. The
words "anticipate," "believe," "estimate," "forecast," "expect," "intend,"
"plan," "should," and "project," are used to identify forward-looking
statements. Such statements reflect the management's current views with
respect to future events and are subject to risks and uncertainties. Many
factors could cause the actual results to be materially different, among
others, changes in general economic and business conditions, changes in
currency exchange rate and interest rates, introduction of competing products,
lack of acceptance of new products or services and changes in business
strategy. Actual results may vary materially from those projected here.
Siemens Canada Limited and its affiliates do not intend or assume any
obligation to update these forward-looking statements.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: visuals or product samples, or to arrange an
interview with a Siemens Hearing Instruments spokesperson, please contact
Renee Lalonde, Danika Lochhead or Susan Willemsen at The Siren Group Inc.,
Tel: (416) 926-8087, Fax: (416) 926-9712, E-mail:

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Siemens Canada Limited

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