SickKids Foundation celebrates Family Day by launching Believe in Change

    TORONTO, Feb. 18 /CNW/ - In honour of the hundreds of families spending
the newest provincial holiday at The Hospital for Sick Children (SickKids),
Canadian Idol judge, Farley Flex and his family stopped by the Toronto Eaton
Centre today to help SickKids Foundation celebrate Family Day and officially
launch their new Believe in Change campaign. For the next six weeks, SickKids
Foundation is challenging the community to support these families and SickKids
by breaking out their loose change for the cause.
    From February 18 to March 28 anyone can get involved. It's as easy as:
    -  Signing up to become an official Change Crusader by visiting;
    -  Encouraging family and friends, classmates and co-workers to organize
       a Change Crusader campaign;
    -  Building your own fundraising page online at;
       add photos; email it to friends; if you can't get a coin jar to
       friends or family who are out of town or live far away, ask them to
       donate on your web page;
    -  Or simply make a donation online at or at
       Cadillac Fairview malls

    "Believe in Change is really a way to inspire individuals and
organizations to come together and believe that their donations can make a
difference and help change the lives of children," said Sandra Palmaro,
Vice-President of SickKids Foundation. "Schools, businesses and families can
get involved by raising much-needed funds in support of more than 100,000
children who rely on the life-saving care SickKids provides them each year."
    Astral Media, Cadillac Fairview and Bell Canada are among the
Foundation's valued partners who are showing their support throughout the
Believe in Change campaign. The Bell Believe Booth will be set up in Cadillac
Fairview malls across the GTA over the next six weeks to allow everyone to
sign-up to become a Change Crusader, drop off their collected donations or
simply make a one-time donation.

    Visit the Bell booth at the following Cadillac Fairview locations:

    Toronto Eaton Centre - February 18, 19, 20, 22, 23, 24
    Fairview Mall - February 25, 26, 27, 28, 29, March 1, 2
    Hillcrest Mall - March 3, 4, 5, 6, 7, 8, 9
    Markville Shopping Centre - March 10, 11, 12, 13, 14, 15, 16
    Sherway Gardens - March 17, 18, 19, 20, 22, 26, 27, 28

    Believe in Change will culminate March 26, 27 or 28th during the Annual
SickKids Radiothon on Astral Media radio stations Newstalk 1010 CFRB, 97.3 EZ
Rock and 99.9 MIX FM. Listeners can also stop by SickKids through the
broadcast and drop off their collected change.

    About SickKids Foundation:

    SickKids Foundation was established in 1972. Its mission is to inspire
its communities to invest in health and scientific advances to improve the
lives of children and their families in Canada and around the world. Its
vision is "Healthier Children. A Better World." In 2007, SickKids Foundation
made the largest charitable investment in children's health care in Canada. A
total of $75.5 million was invested in The Hospital for Sick Children and
national initiatives across the country. Since the establishment of SickKids
Foundation 35 years ago, community support has generated $1 billion towards
child health research, education and care.

For further information:

For further information: Lori Abbott, Public Affairs, SickKids
Foundation, P: (416) 813-8292, C: (416) 553-4198, Email:; Danja Jakovljevic, Public Affairs,
SickKids Foundation, P: (416) 813-6166, Ext 2325, C: (416) 560-6799, E-mail:

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