TORONTO, Dec. 7 /CNW/ - Ontario Community Council on Impaired Driving
(OCCID) is collaborating with community groups, police services, public health
units and businesses to "Shut Out Impaired Driving". This holiday season they
will distribute 17,500+ home hosting kits at awareness events, parties and
some RIDE spot-checks across Ontario.
Throughout December The Beer Store will display the Shut Out poster and
all coin-box revenue from customers will support Ontario's arrive alive DRIVE
SOBER(R) campaign. Awareness days through December start on the 10th with
Toronto Maple Leafs, and continue on the 14th with Ottawa 67's, the 27th with
Toronto Marlies and end on the 29th back with Toronto Maples Leafs. Ontario
Hockey League is also participating by sharing materials and using the PSAs.
Materials include "passports to safety", recipe cards, gift tags,
coasters and posters. PSAs feature Ottawa Senators' Antoine Vermette along
with Party Smart and designated drivers messages.
OCCID reminds drivers that:
- a charge of "over .08" this weekend can result in the loss of
regular driving privileges for more than two years (until February
- a conviction costs a minimum of $20,000
- more than 16,000 drivers are charged each year in Ontario
- drivers are removed from the road even with a BAC of .05 (.02 for
"Plan a safe ride home" is the advice from Shelley Timms, OCCID
President. "Injury and death caused by impaired driving is completely
preventable, and we'll continue to campaign for a shut out."
Visit www.occid.org for more information.
OCCID gratefully acknowledges The Beer Store and the Ministry of
Transportation for their support.
For further information:
For further information: Anne Leonard, 416-485-4411, 416-578-4829