Show them the recognition - Managers and Support Staff Not in Sync on Top Rewards, Survey Shows

    EDITOR'S NOTE: The Recognize Results: Drive Success Through Employee
    Recognition research guide and full-color survey charts are available
    upon request.

    TORONTO, April 7 /CNW/ - Many managers underestimate the power of a pat
on the back, new research suggests. While supervisors surveyed rated job
promotions and cash as the two most valued forms of recognition to
administrative professionals, support staff favoured a simple thank-you and
having their accomplishments passed on to senior management.
    The study was developed by OfficeTeam and the International Association
of Administrative Professionals (IAAP) and includes responses from 549
administrative professionals in the United States and Canada and 300 managers
in the United States. The full survey results are reported in Recognize
Results: Drive Success Through Employee Recognition, a research guide released
in advance of Administrative Professionals Week (APW), April 19-25. The
complimentary guide can be ordered at
    The forms of recognition valued most by administrative professionals, as
ranked by managers and support staff(*):

                  Managers                  Administrative Professionals

    1. Promotion                      1. In-person thank-you (tied for first)

    2. Cash                           1. Boss shares achievement with senior
                                         management (tied for first)

    3. Paid time off                  3. Promotion

    4. Boss shares achievement with   4. Membership to a professional
       senior management                 association

    5. In-person thank-you            5. Registration for a conference or

    (*) Only the top responses are shown. Charts containing a full list of
        rated rewards and other key findings can be viewed at

    The research also revealed how instrumental recognition is in attracting
and retaining professionals, even in a soft economy. Two out of three (66 per
cent) administrative employees polled said they would likely leave their jobs
if they did not feel appreciated by their manager. And seven out of 10 (70 per
cent) support professionals said the company's recognition program would
factor into their decision to accept a job with a potential employer.
    "While financial rewards should not be overlooked, the research shows
there are other ways to effectively recognize someone's commitment and
dedication," said Robert Hosking, executive director of OfficeTeam.
"Administrative professionals are working harder than ever, but their
accomplishments usually occur behind the scenes. Therefore, praise from
supervisors or colleagues that is specific, immediate and genuine can go a
long way toward keeping these employees motivated and loyal."
    Managers also should recognize the value administrative personnel place
on professional development. "When support staff receive association
memberships or registration to a seminar or conference, both the employee and
company benefit," said Barbara Horton, IAAP's 2008-09 international president,
who holds the Certified Administrative Professional designation. "The small
investment in education pays big rewards when administrative staff share new
skills with colleagues and increase efficiencies at their organizations."
    Hosking noted that with Administrative Professionals Week around the
corner, it's an opportune time for managers to sit down with their office
support staff and discuss which rewards they find most meaningful. "Many
people view Administrative Professionals Week as a time to show appreciation
to their assistant with lunch or flowers, but it may be more meaningful to
discuss his or her career path and growth potential," he said.

    About OfficeTeam and IAAP
    OfficeTeam provides businesses with the highly skilled administrative
professionals they need to maximize productivity, achieve cost efficiency and
support full-time staff. The staffing firm has more than 325 locations
worldwide and offers online job search services at
    The International Association of Administrative Professionals (IAAP) is
the world's largest association for administrative support staff, with more
than 550 chapters and approximately 40,000 members and affiliates worldwide.
For more information, visit

    About the Study
    Both surveys were developed by OfficeTeam and IAAP. The manager survey
was conducted online by an independent research firm and includes responses
from 300 individuals in the United States who directly or indirectly manage an
administrative professional. The views of support staff are based on an online
survey of 549 administrative professionals in the United States and Canada.
Both surveys were conducted in December 2008.

For further information:

For further information: Kristie Perrotte, (416) 350-2330,

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