TORONTO, Feb. 1 /CNW/ - It pays to save - in more ways than one. That's
how two Canadians are feeling today after their videos were selected as number
one in the ING DIRECT Canadian Superstar Saver Search. The online video
contest, featured on YouTube Canada, aimed to capture the great lengths
Canadians go to when it comes to saving their money. Two $10,000 grand prizes
were up for grabs: one each for the best original English and French videos.
Some of the videos vying for votes ranged from a cartoon featuring a
dancing, pink piggy bank, a one-man boy band who sings about his love of
saving money, a woman who saves on her hydro bill by drying her hair using her
neighbour's outdoor laundry dryer vent, to the simple and poignant
instructional submission on how to make a video for less.
The winning English video, entitled "ING Beat", is a creative compilation
of the sights and sounds associated with saving money. The French video which
received the most votes featured a man who saves his money until he is
literally out of breath from running behind a bus.
"We were thrilled by the hundreds of submissions we received, all of
which showed us that Canadians are passionate about saving their money," said
Mark Deep, Head of Marketing at ING DIRECT. "Our clients are our biggest
advocates, and they really embraced this new opportunity to interact with our
brand online and spread the message about saving with ING DIRECT."
To view the videos, visit www.ingdirect.ca/superstarsaver.
About ING DIRECT
ING DIRECT is Canada's largest direct bank with over 1.5 million
customers and more than $23 billion in total assets. ING DIRECT offers
high-value, simple-to-use products that help Canadians save their money by
providing high interest rates on deposits with no fees or service charges and
low rates on mortgages. Over the last decade, ING DIRECT Clients have earned
more than $2.8 Billion in interest. Clients can bank with ING DIRECT 24 hours
a day, 7 days a week, at www.ingdirect.ca or by calling 1-800 ING DIRECT.
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For further information:
For further information: Lisa Naccarato, ING DIRECT, Office: (416)
758-5072, Mobile: (416) 721-3080, firstname.lastname@example.org