Show Canada's Olympic Athletes Your Support with R-CUFF and New Olympic Website from Hbc

    TORONTO, Aug. 6 /CNW/ - Ready to cheer on Canada's Olympic athletes in
Beijing? Canadians are invited to show their support by sending words of
encouragement to Team Canada through a new electronic message board. In
addition, Hbc is raising funds to support Canadian athletes through sales of
the Olympic-inspired R-CUFF.
    "This is the most exciting, suspenseful time in the lives of our
athletes," said Diane Gordon, Hbc Community Investment. "Why not show them how
we feel about them by wearing the Olympic R-CUFF, or by sending a message
through Hbc's new website? At Hbc, we are dedicated to helping our athletes at
all stages of their journey to the podium."
    The R-Cuff is a versatile and practical pocket wristlet made from the Hbc
Olympic tapestry print that adorns the Team Canada uniforms. 100 percent of
the net proceeds from the sale of the cuff will be donated to the Hbc
Foundation to support Canadian athletes. The R Cuff is sold at all Bay and
Zellers locations across Canada for $5.99. Hbc expects to raise more than
$56,000, which is part of the Company's $20.0 million commitment for Canadian
    In addition to raising funds, Hbc has launched a website enabling
Canadians to send their spirit and encouragement to athletes in Beijing.
Through, visitors can access the Olympic site, where they can view the
Olympic collection and post messages of hope and support. Site visitors are
welcomed by the five Olympic elements; earth, fire, water, metal, and wood-
each corresponding with a specific virtue, symbol, quality and colour that
will bring hope to Olympians.
    "This site was created in order for Canadians at home to reach out and
feel connected to their favourite athletes in China," said Amy Meinzinger,
Interactive Marketing and eBusiness, Hbc. "We are hopeful the words of fellow
Canadians will inspire the athletes and let them know we are behind them both
in spirit and pride."
    The Olympic dedicated site takes visitors through a journey of hopeful
messages that will then be deposited in the spirit gallery, where well-wishes
will be displayed for athletes in Beijing and all Canadians to view. Another
way to support the athletes is to place a link to the site on your Facebook
profile in order to share your enthusiasm with all your friends. Downloadable
wallpapers for your computer desktop and instant messenger icons are also
available to emphasize your Olympic pride.

    About Hudson's Bay Company:

    Hbc is a division of Hudson's Bay Trading Company and Canada's largest
diversified general merchandise retailer, operating The Bay - a major
department store, Zellers - a mass merchandise format, Home Outfitters - a
kitchen, bed and bath specialty store, and value-priced Fields stores. With
more than 580 retail outlets and nearly 60,000 associates in Canada, Hbc
provides Canadians with stylish, quality merchandise at great value, through
retail banners focused on exceptional customer service.

For further information:

For further information: Victoria Zigelman, Hbc Public Relations,, (416) 216-7622

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