SAN ANTONIO, June 8 /CNW/ - Imagine watching an archived episode of a
popular show like Desperate Housewives via the Internet and clicking onto Eva
Longoria's sweater to find the name of the designer with an information bar
that allows you to add the garment to a shopping bag, and purchase it when
you're done watching the show.
"Popular TV shows generate significant income from product placement on
their shows, but until now a viewer couldn't purchase clothes or get
information on a new car without a significant amount of research," said Greg
Nakagawa, BroadRamp's chief executive officer. "Now, with a click of a mouse,
someone can someday purchase the same sweater that Eva Longoria wore on
Desperate Housewives and have it shipped to their home within a couple of
BroadRamp (www.broadramp.com) will be launching and demonstrating this
revolutionary new integrated video e-commerce platform, as well as what
Nakagawa terms a stunning high definition streaming video solution at the
nextMEDIA conference, June 8-10 in Banff, Canada. The BroadRamp chief
executive said he believes media executives attending the conference will
salivate over the content monetization possibilities this new technology
enables. The San Antonio company will also make presentations in Edmonton,
June 12, 8 to 9:30 a.m. at the University of Alberta's Stollery Executive
Development Centre and in Calgary, June 13, noon to 2 p.m., at the Southern
Alberta Institute of Technology Polytechnic, MA 102.
How Does BroadRamp's e-Video Commerce Technology Work?
The company has enabled interactivity within Internet video to enhance
marketing of product placements within the video content. BroadRamp's video
e-commerce delivers new levels of information and interactivity for product
placements without interrupting the consumer's enjoyment of the online TV show
they are viewing. For example, if an automobile manufacturer is providing its
newest autos to a popular TV show, BroadRamp's video e-commerce platform could
allow the interested viewer to interact with that model to support their
buying decision process. "By clicking on the car, a person could get the
location of dealers, availability, color and financing options," said Sean
Darwish, BroadRamp's chief technology officer. "This capability enables
content providers to garner revenue share for product placements or sell
exclusive sponsorship positions to high-end retailers."
BroadRamp's e-video commerce solution can also act as an online catalog
for items such as clothing, books or music. "A customer can listen to a song
on a show and then either download it or order it from a web site that has our
technology working in the background," he said.
How Will BroadRamp's HiDef CDS Streaming Video Impact the Internet?
The major TV networks as well as movie studios are moving to delivery of
their offerings on the Internet as an alternate distribution channel to reach
their target audiences. With the move toward high definition broadcast TV as
well as the new HD-DVD and Blu-Ray high definition movie formats, a new
challenge has been presented to bringing this richer content online. BroadRamp
is the first to solve this problem with its revolutionary ability to bring
high definition online, without the typical download and buffering time
required of other media delivery platforms.
"We are able to quickly launch full-screen, high definition video online,
delivering an unequalled user experience," said Darwish. "Our video
compression is reducing file sizes by greater than 90% through a variable bit
rate encoding capability, while still retaining a high definition experience
"We are offering the only full-screen, quick-launch, high definition
video streaming capability on the Internet, effectively delivering IPTV
without the costly IPTV infrastructure," stated Nakagawa. "This richer user
experience, along with enabling new levels of interactivity and commerce, has
profound implications on the future of video on the Internet."
About BroadRamp, Inc.: Founded in 2004, BroadRamp, Inc., is a privately
held, VC-funded company that has developed a revolutionary multimedia content
and application delivery platform for the Internet. BroadRamp's Content
Delivery System(TM) (CDS) converts existing content into rich multimedia, and
delivers it instantly, seamlessly and securely online. BroadRamp's CDS
solution allows users to view large multimedia contents files via a broadband
Internet connection without installing media player products or downloading
For further information:
For further information: BroadRamp, Inc., San Antonio Matt Scherer,
210-325-4130 firstname.lastname@example.org or Martha Trevino, 210-828-4451, ext. 359