Shell's New Television Ad Hits The Streets

    Circuit commercial celebrates 60 years of shared passion for performance

    CALGARY, June 4 /CNW/ - To celebrate its technical relationship with
Ferrari, Shell has produced a new television advertisement entitled Circuit,
to be aired on Canadian networks starting June 4, 2007. The commercial
encapsulates the essence of Shell's relationship with Ferrari to develop the
high-performance Shell V-Power Formula One Race Fuel for the track, and
transfer that experience to every-day customers around the world.
    Filmed on the streets of Rio, New York, Hong Kong, Monaco and Rome using
five different Formula One cars from across the decades, the advertisement is
a celebration of Shell and Ferrari's 60 years of shared passion for
    The ad creates a sense of the depth of Shell's relationship with Ferrari,
as the cars seamlessly interchange while driving through the streets of bare
cities. As the raw sound of the Ferrari engine fills the silence of the empty
streets, the driver takes you in the 1952 Ferrari Formula One car through an
Italian country road towards the Coliseum. As it turns the corner into the
vacant Times Square in New York, the car is now the 1967 Formula One model.
The pace moves up a gear as the car, now a 1972 Ferrari, moves through the
city streets of Hong Kong, and then turns into the 2003 model as it proceeds
alongside the Brazilian waterfront and Cristo Redentor in Rio. The 2006
Formula One car makes its appearance as it manoeuvres its way around hairpin
curves in Monaco, and finally the car stops at a Shell gas station to fill up
with Shell V-Power(TM) gasoline before hitting the road again.
    "Shell's new television ad, Circuit, highlights our long-standing
relationship with Ferrari," says Kevin Collins, Shell Canada's retail
marketing manager. "Most importantly, it also shows the innovation that stems
from that relationship - Shell's V-Power(TM) gasoline - which uses 99 per cent
the same components as the fuel used by Ferrari in Formula One. What we learn
on the track we put on the road in the form of Shell V-Power(TM) gasoline."
    The ad, filmed earlier this year, was produced by award-winning French
director Antoine Bardou-Jacquet. The internationally acclaimed director, known
for ads such as Honda's Cog and promo The Child, created Circuit to celebrate
Shell and Ferrari's 60 years of shared passion for performance.
    Other countries where Circuit is being aired include Australia, Greece,
Malaysia, NL, Italy, Poland, Philippines, Hungary, Turkey, Brazil, Sweden,
Norway, Finland, Slovakia, Czech, Bulgaria, New Zealand and Guatemala.

    For more information about Shell Canada, visit

For further information:

For further information: John Peck, Shell Canada Limited, (416)

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