Shell puts FuellingChange™ in the hands of Canadians toward a New Energy Future

CALGARY, May 10 /CNW/ - Canadians are being empowered to influence Shell Canada on which environmental programs and groups it supports through a new social investment program it launched today called FuellingChange™. The program allows Canadians to vote on environmental programs that help preserve Air, Land and Water.

"As we mark Shell's 100th year in Canada, we look forward to helping Canada move toward a new energy future," said Les Markiewicz, Shell Canada's General Manger, Bulk Fuels. "FuellingChange™ does just that. We know the environment is important to our customers, and want to give them the tools to help us support the environmental causes they care about most."

FuellingChange™ sees Shell Canada working with 54 environmental protection and conservation projects across the country that applied to be part of this evolution in the company's environmental funding approach. Funding will be provided to grassroots, action-oriented projects that improve, restore and protect the Canadian environment. Over the past 20 years, Shell has distributed more than $16 million through Shell Environmental Fund (SEF). FuellingChange™ replaces this Fund, and shifts decision-making about environmental priorities from the company to its customers.

FuellingChange™ is simple. Customers make a purchase at any Shell retail station in Canada. Each purchase earns customers voting codes found on their receipts. They then visit to redeem those codes and vote for the project they want the company to support. To get people started Shell is giving all Canadians 10 free votes just for creating an online profile. Subsequent votes will require a Shell purchase.

The 54 environmental projects short-listed to participate in the program - focused in the areas of land, water and air conservation and protection - are eligible to receive funding at three grant levels: $25,000, $50,000 and $100,000 and multiple projects will be awarded funding at each of these three levels. In addition, those organizations not successful through the voting process are still eligible to receive $10,000 for their project.

"The Canadian Wildlife Federation is excited to be a participant in the FuellingChange™ program," said Wade Luzny, Executive Vice President and CEO, Canadian Wildlife Federation. "Our cause, The Amazing Turtle Migration, is a critical one to help us conserve the majestic leatherback seaturtle. If our project is selected, the Amazing Turtle Migration would get underway during the summer of 2012. Researchers will apply satellite tags to female leatherback turtles off the coast of Nova Scotia as they make their way to their southern nesting grounds. Knowledge is power. And helping scientists get a better understanding of the threats leatherbacks face during migration is key to conserving this endangered species."

Notes to Editors

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit

Shell Canada Ltd
Shell has been operating in Canada since 1911 and employs approximately 8,000 people across the country. A leading manufacturer, distributor and marketer of refined petroleum products, Shell produces natural gas, natural gas liquids and bitumen, and is Canada's largest producer of sulphur. Shell is one of Canada's oil sands developers and operates the Athabasca Oil Sands Project on behalf of the joint venture partners.

Cautionary note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 24% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory measures as a result of climate changes; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended 31 December, 2010 (available at and These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this release, 10 May 2011. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this release. There can be no assurance that dividend payments will match or exceed those set out in this release in the future, or that they will be made at all.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions.  We use certain terms in this release, such as resources and oil in place, that SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

SOURCE Shell Canada Limited

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