Shell Canada launches Shell V-Power(TM) Diesel premium fuel

    CALGARY, July 16 /CNW/ - Shell Canada Products today launched its new
premium diesel, Shell V-Power(TM) Diesel. The only premium diesel fuel
available coast to coast, Shell V-Power(TM) Diesel offers Shell's best-ever
engine-cleaning technology in a diesel fuel that is tailored to Canadian
driving conditions and today's modern diesel vehicles.
    Shell V-Power(TM) Diesel has more than three times the detergency
technology of Shell Canada's previous premium diesel to help clean fuel
injectors for better engine protection. For use in all diesel-powered engines,
Shell V-Power(TM) Diesel is designed to deliver improved combustion
    As well, Shell V-Power(TM) Diesel is specially formulated for year-round
Canadian weather conditions with benefits such as:

    -   Cetane improver for quicker ignition and better cold-weather starting
    -   De-icer additive to actively help prevent the formation of ice in
        fuel tanks and lines to help cold weather starting and running
    -   Corrosion inhibitor to help prevent corrosion of steel and alloy
        parts in fuel systems

    "Manufacturers are introducing new models of advanced diesel vehicles to
Canada, citing excellent fuel economy and better pulling power," says David
Dollard Saint-Laurent, General Manager, Shell Canada Retail Sales and
Operations. "All fuels are not the same and it's time diesel drivers enjoyed
the benefits of Shell's expertise as a leader in fuels technology."
    Consumers who want to learn more about Shell V-Power(TM) Diesel or find
the nearest location where it's available should visit

    Shell Canada's Retail business

    Shell Canada's downstream business is held and operated by a wholly owned
partnership, Shell Canada Products, which manufactures, distributes and
markets refined petroleum products across Canada. Shell Canada's three
refineries convert crude oil into low sulphur gasoline and diesel fuel,
aviation fuels, solvents, lubricants, asphalt and heavy fuel oils. Shell
Canada Products supplies these products to retail, commercial and road
transport markets through its Canada-wide network of Shell and private-branded
retail and cardlock sites. More information can be found at

    Disclaimer statement:
    This announcement could contain forward-looking statements that are
subject to risk factors associated with the oil, gas, power, chemicals and
renewables business. It is believed that the expectations reflected in these
statements are reasonable, but may be affected by a variety of variables that
could cause actual results, trends or reserves replacement to differ
materially, including, but not limited to: price fluctuations, actual demand,
currency fluctuations, drilling and production results, reserve estimates,
loss of market, industry competition, environmental risks, physical risks,
risks associated with the identification of suitable potential acquisition
properties and targets and the successful negotiation and consummation of
transactions, the risk of doing business in developing countries, legislative,
fiscal and regulatory developments including potential litigation and
regulatory effects arising from recategorisation of reserves, economic and
financial market conditions in various countries and regions, political risks,
project delay or advancement, approvals and cost estimates.
    Please refer to the Annual Report for the year ended December 31, 2007
(as amended) for a description of certain important factors, risks and
uncertainties that may affect the Shell Group's businesses.
    Neither Royal Dutch Shell plc nor any member of the Shell Group
undertakes any obligation to publicly update or revise any of these
forward-looking statements, whether to reflect new information, future events
or other information.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: John Peck, (416) 227-7198, Shell Canada

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