Shaw Festival Gets a Boost

    Media Embargo - 18:00 EST

    McGuinty Government Invests In Niagara Region Tourism

    TORONTO, May 20 /CNW/ -


    Ontario is helping increase tourism at one of the province's most
recognized theatre festivals.
    The province is investing nearly $800,000 in the Shaw Festival to enhance
its marketing efforts and expand its tourism offerings. Ontario is providing
the festival with:

    -   $500,000 for a marketing campaign aimed at increasing the number of
        visitors to the Niagara region festival.
    -   $299,438 to support a live concert that will be hosted by CTV
        television personality Seamus O'Regan and feature Canadian soprano
        Measha Brueggergosman. The concert will be recorded for broadcast on
        the BRAVO network.

    The Shaw Festival acts as a crucial economic hub for the Niagara region
by creating jobs and filling local restaurants, shops, hotels and other local
businesses. During these challenging economic times, this funding will benefit
the local economy by attracting new visitors to the community, increasing
ticket sales and encouraging more overnight stays.


    "The Shaw Festival is a key contributor to the economy and to Ontario's
tourism industry. This funding, will not only support the growth of this
celebrated festival, it will also enhance its role as an economic driver for
the province and job creator for the Niagara area. By raising the profile of
Shaw we are encouraging our visitors to stay longer and enjoy the variety of
tourism opportunities the region has to offer."
    - Monique Smith, Minister of Tourism

    "Cultural tourism is a vital part of the Niagara Region. This is an
excellent investment on the part of the government. During these tough
economic times the success of the Shaw Festival's 3 stages not only continues
to entertain us but its patrons support the economy of this vital community."
    - Kim Craitor, MPP, Niagara Falls

    "Ontario's investment helps us to reach new audiences and offer visitors
another exciting product in the Niagara region. By doing so, we can widen our
appeal as a tourist destination and improve our position as one of the
must-see attractions in Ontario."
    - Colleen Blake, Executive Director of the Shaw Festival


    -   The Shaw Festival reported that 2008 attendance reached 281,000, an
        increase of six per cent over the previous year.
    -   In 2007, tourists spent over $22 billion in Ontario.
    -   Tourism directly or indirectly employs 300,000 people across the


    Discover things to do in Ontario (

    Learn more about the Shaw Festival at

                                                      Disponible en français

For further information:

For further information: Lisa Di Lollo, Tourism Minister's Office, (416)
325-4543; Lisa Robart, Communications Branch, (416) 212-3928

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Ontario Ministry of Tourism

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