Sharp's Nationwide Environmental Challenge Raises the Bar For Green Initiatives:

    10 Provinces, 80 People, 82 Days Equals 36 Tons of Carbon Reduction

    MISSISSAUGA, ON, Nov. 12 /CNW/ - The winners of the AQUOS 1080p D82
Challenge, a Canada-wide initiative encouraging all Canadians to take positive
environmental action - and win some terrific prizes by doing so - were
announced today. The results of the Challenge show what ordinary Canadians can
accomplish when they put their minds to reducing their carbon footprint:

    - The overall winner, Ms. Sandi McGrinder from Snow Lake, Manitoba,
      managed to reduce her carbon footprint over 82 days by 81%. The second
      place winners, Rachel Nixon from Winnipeg and Ken Wallin from Medicine
      Hat, Alberta, reduced theirs by 71% and 61%, respectively.

    - The contestants, over the 82 day period, managed a total emissions
      reduction of 36 tons. It would require planting over 13000 trees to
      remove that much CO2 from the atmosphere over 1 year.

    - The contestants also averaged 630 kilos of carbon reduction per
      household. If every Canadian household could reduce that much over a
      year, it would be the equivalent of closing 177 electric power
      generation plants across the country.

    "When we initially conceived the AQUOS 1080p D82 Challenge, we thought it
would be an effective vehicle to raise awareness about how much we can all do
to reduce our carbon footprint," said Carmine Cinerari, Vice President,
Consumer Products Division, Sharp Electronics of Canada, "We hoped to promote
the energy efficient features of our AQUOS line of televisions and Sharp's
'super green' approach towards sustainable manufacturing. What we never
imagined was this kind of commitment from our contestants, or these incredible
    The AQUOS 1080p D82 Challenge was launched on May 11th of this year. From
an initial round of online recruitment, 80 participants were chosen, from each
province and region of the country, to take part in an 82 day challenge. On
June 4th they "weighed in" with an evaluation of their environmental impact
and then, week by week, recorded their progress in reducing their carbon
footprint via their personal journals on the AQUOS 1080p D82 Challenge
website, at
    With the Challenge officially closed on September 20th, and the full
results now tallied and verified, a 52" Sharp AQUOS LC52D82U LCD TV will be
awarded to Ms. McGrinder as the overall winner. In addition, the two second
place Challengers will each receive a 46" AQUOS TV, while the 7 third place
winners each receive a Sharp PCI Air Purifier.
    The prizes might be impressive, but the rewards of this challenge are
even greater. As Ms. McGrinder reported on her online journal, "We have
reduced our electricity consumption by 40%...WOW!!! No longer is the TV on
just for background noise... we no longer automatically reach our hands up to
turn on a light as we enter a room...I think just being aware and conscious of
the little things has made a big difference in our power consumption."
    For Sharp, the results of the contest are a fitting complement to all the
company is doing to "achieve zero global warming impact by 2010." The AQUOS
TVs are manufactured in the company's "super green" factory in Kameyama,
Japan, where Sharp's environmentally-conscious manufacturing processes have
served as a model for industries worldwide. The Kameyama No.2 plant recycles
100% of its wastewater, produces zero landfill waste and one-third of its
electrical power is produced in-house through the world's largest solar power
generation system.
    From their low power consumption, to the lead-free solder used in
constructing the circuit boards, the AQUOS line is more than just a great TV
for the consumer; it's a great TV for the planet.
    More information on Sharp's corporate environmental initiatives and full
results of the challenge, with the personal journals of the winners, can all
be found at

    About Sharp Electronics of Canada Ltd.
    Sharp Electronics of Canada Ltd. is a wholly owned subsidiary of Sharp
Corporation of Osaka, Japan, a worldwide developer of the core technologies
integral to shaping the next generation of home entertainment, appliance and
digital office equipment systems. A world leader in Liquid Crystal Display
(LCD), Sharp is the developer of the SharpVision(R) line of projection
products and the revolutionary AQUOS(R) LCD Televisions and has won numerous
awards for the technology behind the AQUOS(R) line. Sharp continues to
demonstrate its home entertainment leadership by advancing technologies such
as High Definition Television (HDTV) and front projection technology. Sharp
Electronics of Canada Ltd. is located in Mississauga, Ontario. For more
information, visit

For further information:

For further information: Michael O'Connor Clarke, Thornley Fallis
Communications for Sharp Electronics of Canada Ltd., (416) 515-7517 ext. 245,

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