Sharp launches Blu-ray player for Canadian market

    New High Definition disc player first non-TV product to carry the
    renowned AQUOS brand name

    MISSISSAUGA, ON, Oct. 11 /CNW/ - Sharp Electronics, the leading innovator
in LCD technology, has announced the launch of its first Blu-ray Disc Player
(BD-HP20U), available immediately in Canada. The AQUOS Blu-ray player is the
company's first product to be branded with the AQUOS label outside of LCD
    As one of a handful of manufacturers of the advanced blue laser required
for this next generation disc format, Sharp's Blu-ray expertise extends from
the laser itself to the finished product. Produced with custom-designed Sharp
components throughout, including Sharp's proprietary laser, multi-beam pick up
and drive unit, the BD-HP20U is worthy of being the newest addition to Sharp's
Full HD Solution set.
    "Sharp is already leading the way with our line of LCD televisions. We
have created a respected and highly-regarded brand around the AQUOS name and
choosing to put it on our first Blu-ray player is a testament to the quality
of the product we have developed," says Chris Matto, Marketing Manager,
Consumer Products Division, Sharp Electronics of Canada. "From the core
components right through to the overall case design, our new Blu-ray player is
designed to be the best possible complement to the latest AQUOS LCD TVs."
    Capable of full High Definition 1080p playback at both 24 and 60 frames
per second, Sharp's Blu-ray player also features a new application, the AQUOS
LINK. Designed to enable seamless interoperability between the latest
generation HDMI-connected Sharp products, the AQUOS LINK allows tight
integration between the BD-HP20U player and Sharp's AQUOS D64U series LCD TVs
to create the feel of an all-in-one home entertainment system. With AQUOS LINK
the customer has complete access to all TV and player functions through a
single remote control, offering one-touch power on, playback and integrated
audio and video control.
    To complete the integrated feel, the AQUOS Blu-ray player has also been
given the same distinctive stylish look as the AQUOS LCD series. Just like the
latest slimline AQUOS TVs, Sharp's new Blu-ray player is also the slimmest
player in its category, measuring just 68mm tall.
    One interesting feature that distinguishes the new Sharp Blu-ray player
from other models on the market is the speed at which playback starts. The
unit's Quick Start feature allows customers to begin enjoying full high
definition video in just seconds from standby(*), overcoming the delays suffered
with previous-generation devices.
    The new Sharp player supports multi-channel audio output via HDMI by
decoding Dolby(R) TrueHD sound. Dolby TrueHD lossless audio technology
delivers sound that is identical to the studio master, for a true
high-definition experience on next-generation discs. The player will also
decode Dolby(R) Digital Plus, providing optimum surround sound to an
appropriately equipped receiver. In addition, via HDMI, the player outputs 7.1
Channel digital audio.
    In addition, the BD-HP20U provides outstanding versatility and is
compatible with a wide variety of formats including BD-ROM/RE/R, DVD Video,
DVD-RW/R, DVD+RW/R, and Audio CDs. Customers can also be reassured that their
existing DVD libraries will be protected and enhanced by the new Sharp Blu-ray
player - the BD-HP20U is completely compatible with older DVDs and is capable
of upscaling the image at playback time, improving the picture performance to
    In keeping with Sharp's commitment to sustainability, the BD-HP20U is one
of the most energy efficient Blu-ray players on the market, using only 30W of
power in working mode and a mere 0.7W in standby. As with all AQUOS-branded
Sharp products, the BD-HP20U has been designed for long service life, low
resource utilization, and low environmental impact in every possible respect.

    Pricing & Availability
    The BD-HP20U is available immediately for an MSRP of $649.99. The Sharp
AQUOS BD-HP20U is available at AQUOS retailers across Canada.

    (*) Start times may vary depending on content, type of video connection,
        and type of monitor being used.

    About Sharp Electronics of Canada Ltd.
    Sharp Electronics of Canada Ltd. is a wholly owned subsidiary of Sharp
Corporation of Osaka, Japan, a worldwide developer of the core technologies
integral to shaping the next generation of home entertainment, appliance and
digital office equipment systems. A world leader in Liquid Crystal Display
(LCD), Sharp is the developer of the SharpVision(R) line of projection
products and the revolutionary AQUOS(R) LCD Televisions and has won numerous
awards for the technology behind the AQUOS(R) line. Sharp continues to
demonstrate its home entertainment leadership by advancing technologies such
as High Definition Television (HDTV) and front projection technology. Sharp
Electronics of Canada Ltd. is located in Mississauga, Ontario. For more
information, visit

For further information:

For further information: Michael O'Connor Clarke, Thornley Fallis
Communications for Sharp Electronics of Canada Ltd., (416) 515-7517 ext. 245,

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