Sharp introduces truly groundbreaking next-generation ultra-thin AQUOS(R) LCD TV series

    Achieves amazing levels of image quality, thinness and environmental

    MISSISSAUGA, ON, Nov. 11 /CNW/ - Sharp Electronics, the leading innovator
of LCD technology, announced today the immediate availability of the thinnest,
most advanced High-definition LCD televisions in Canada. The Sharp AQUOS XS1
Limited Edition LCD TV series combines unprecedented image quality, the
ultimate in slimline design and advanced environmental performance, offering
discerning consumers an absolutely unrivalled home entertainment experience.
    "The AQUOS XS1 Series represent the next-generation of LCD TV technology
from Sharp," said Bill Friend, Assistant Vice President, Consumer Products
Division, Sharp Electronics of Canada. "The product of our 35 years'
experience in LCD innovation and over 50 years of history in TV development,
the XS1 transcends the boundaries of the modern TV experience and is the most
impressive product to ever bear the proud AQUOS name."

    Superior Picture and Sound Quality

    The AQUOS XS1 Series TVs offer Full HD 1080p viewing in either 65-inch
(LC-65XS1U) or 52-inch (LC-52XS1U) screen class sizes. Groundbreaking in every
respect, the XS1 is based on an entirely new 10-bit Advanced Super View (ASV)
Full HD LCD panel, packaged in a stunningly sleek, ultra-slim design that is
just 0.9 inches or 23mm thick at the thinnest point.
    The clearest and brightest screen that Sharp has ever produced, the XS1
incorporates a new RGB-LED backlight system, offering extremely fine
brightness and colour control when compared to conventional fluorescent
backlights. Combined with the super high-contrast LCD panel from Sharp's
legendary Kameyama manufacturing plant, the XS1 achieves an astonishing
1,000,000:1 dynamic contrast ratio, providing deep blacks and crisp picture
    The XS1 screen technology is also able to achieve a remarkable 150 per
cent of the NTSC standard colour gamut. This unparalleled colour reproduction
scale simply means that the XS1 can faithfully reproduce a range of colour
deeper than any other TV available today, providing for the most vivid and
accurate on screen images. In addition, the XS1 features Sharp's proven 120-Hz
Fine Motion Advanced technology, ensuring smooth and natural reproduction of
fast-moving scenes and sports. Rounding out the many advanced features of
these new flagship TVs, the XS1 includes Sharp's proprietary 12-bit BDE (Bit
Depth Expansion) circuitry designed to reproduce the most subtle colour
gradations, even at low brightness levels.
    "It's the best picture that we have ever seen on an LCD Television set,"
commented Mark Mandlsohn, President, Bay Bloor Radio, one of Canada's most
well-respected dealers of audio and video systems. "We've been proud to carry
the Sharp AQUOS line at Bay Bloor Radio since 2001 and the XS1 is the most
impressive AQUOS TV yet."
    To match this genuinely astonishing screen clarity, Sharp joined with
Pioneer Corporation to develop a special thin-design, detachable speaker
system. Consisting of a tweeter, two mid-range speakers and a sub-woofer
connected to Sharp's unique 1-bit digital amplifier, the XS1's slimline
speaker system delivers clear, natural sound to complement the high quality of
the TV picture.

    Dramatic Design and Convenience

    With a depth of less than one inch at its thinnest point (and only 2.4
inches at the thickest point), the XS1 is designed to create a stunning,
stylish impression even when switched off. With a modern, sophisticated look
and revolutionary slim footprint, the XS1 establishes a new design standard
for flat panel TVs and allows for an even greater variety of installation
styles, including unobtrusive wall mounting in any home environment.
    The addition of a built-in AQUOS Image mode allows the XS1 to serve an
alternative function, when not in use for TV viewing, as a high-tech frame for
beautiful high-definition photos or other images. To complement any home
decor, the XS1 comes pre-loaded with a selection of 14 world-famous
masterpieces from artists such as Van Gogh, Renoir, Cezanne and Katsushika.
    Further enhancing the convenience of the XS1 series, the new TVs also
include Sharp's remarkable AQUOS Net capability, a service offering customized
Web-based content and real-time customer support. Through AQUOS Net, XS1
owners can call up on-screen widgets at any time to display news, weather
reports, stock market activity, puzzle games, or additional décor-enhancing
high definition photography.
    In addition, the included AQUOS Advantage Live service allows Sharp
customer support technicians to connect directly to the owner's television via
the on-board Internet connection, on request, in order to diagnose problems
and optimise screen settings. Remarkably, this high level of customer support
is included free of charge for the life of the television.
    Contributing to the slim frame of the screen, the XS1 has a separate AVC
(Audio Video Control) system box incorporating the HD digital tuner and all
input terminals. The AVC box is connected to the XS1 via a simple, single
HDMI(TM) cable and comes with convenient front input terminals, providing
support for quick connection of consumer electronics devices such as digital
cameras and camcorders. The AVC system box also includes five HDMI inputs,
dual HD component terminals, an RS-232C port for custom installations and a
dedicated PC input for use as a PC monitor.

    Environmental Performance

    In keeping with Sharp's global commitment to achieve zero global warming
impact by 2010, the XS1 Series - like all AQUOS TVs - incorporate many
environmentally-conscious and energy-saving technologies. Specific to the XS1
is a new system designed to lower power consumption and enhance on screen
imaging with Area Active Technology; dynamically adjusting the RGB-LED
backlight to illuminate different areas of the screen at different levels,
coordinated with the intensity of the on-screen image being displayed.
    In addition, the XS1 includes Sharp's Optical Picture Control (OPC)
sensor technology, which intelligently adjusts the screen brightness to match
the viewing environment. Using an ambient light sensor in the frame of the TV,
AQUOS televisions can automatically tune the on-screen display in response to
changes in room brightness, producing the best picture quality and conserving
    Finally, the design of the XS1 Series incorporates a special low-power
standby mode, to ensure the TVs draw less than one watt of power when not in
use. As with all AQUOS TVs, the XS1 Series are produced in Sharp's renowned
"Super Green" Kameyama factory in Japan using environmentally conscious

    Pricing and availability:

    Available immediately from select retailers, retail pricing for the
Limited Edition AQUOS XS1 Series TVs is as follows:

    LC-52XS1U    $11,999.99     LC-65XS1U    $15,999.99

    About Sharp Electronics of Canada Ltd.

    Sharp Electronics of Canada Ltd. is a wholly owned subsidiary of Sharp
Corporation of Osaka, Japan, a worldwide developer of the core technologies
integral to shaping the next generation of home entertainment, appliance and
digital office equipment systems. A world leader in Liquid Crystal Display
(LCD), Sharp is the developer of the SharpVision(R) line of projection
products and the revolutionary AQUOS(R) LCD Televisions and has won numerous
awards for the technology behind the AQUOS(R) line. Sharp continues to
demonstrate its home entertainment leadership by advancing technologies such
as High Definition Television (HDTV) and front projection technology. Sharp
Electronics of Canada Ltd. is located in Mississauga, Ontario. For more
information, visit
    AQUOS is a registered trademark of Sharp Corporation.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Michael O'Connor Clarke, Thornley Fallis
Communications for Sharp Electronics of Canada Ltd., (416) 515-7517 ext. 245,

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