Sharp celebrates the sixtieth anniversary of the microwave by reinventing the appliance: the new Insight(TM) Pro Microwave Drawer(TM)

    MISSISSAUGA, ON, Nov. 7 /CNW/ - After six decades of the microwave's
dedicated service in the kitchen, more than forty years of stellar countertop
performance, Sharp celebrates the appliance's sixtieth anniversary in the best
way possible: by reinventing it with the Insight(TM) Pro Microwave Drawer(TM).
    "The Sharp tradition of design innovation, dating back to the first
"Carousel" line of microwaves in the sixties, has been put to work and the
result is a bold new concept of the way the microwave can function in the
kitchen," said Vicki McAloney, Marketing Manager, Office and Appliance
products for Sharp Electronics of Canada. "Sharp technology and design have
now cleared the way so valuable counter space can be used most efficiently."
    The Insight(TM) Pro Microwave Drawer(TM) represents the ultimate
rethinking of the microwave; no more working around the appliance, it is now
fully integrated into the kitchen design for maximum convenience, safety and
space efficiency. First born, in 1947, as a two metre tall, seven hundred and
fifty pound prototype, the microwave gradually found its place and reached
maturity as the workhorse countertop appliance in food preparation.
    In the last two or three decades over the range models were introduced in
an effort to solve the quandary of maximizing countertop space. Still,
convenience, safety and the accessibility of the appliance were design factors
that had yet to be adequately addressed.
    Now the world's first stand-alone microwave drawer appliance provides
more than a solution, it also boasts an impressive list of features to take
the appliance into the next generation. Built-in ready for installation in
open plan kitchens and islands, its access point allows for maximum safety and
convenience, while Sharp's trademark sensor technology means unparalleled
precision in cooking and re-heating.
    The large viewing window with its integrated handle and angled touch
controls (in both the 24" and 30" models) opens like a drawer to eliminate the
need to remove the dish from the oven to check, stir or turn the food. The
digital LCD display indicates up to 11 settings in four programmable stages,
and both 950 watt models have the capacity to cook or reheat a 9" x 13" dish.
The Insight(TM) Pro Microwave Drawer(TM) may look unobtrusive and sleek in
stainless, black or white, but it performs with all the capacity and
reliability of the long line of Sharp microwave oven models.
    "And with the Insight(TM) Microwave Drawer(TM), we've not just thought
outside the box," McAloney added, "we've also thought outside the kitchen.
Both the 24" and 30" models are perfect for family rooms, wet bars and home
theatres. The drawer design opens up a whole new range of possibilities for
home design and decor."

    Pricing and Availability

    Immediate availability at select retailers across Canada. MSRP for all
models is $999.95.

    About Sharp Electronics of Canada Ltd.
    Sharp Electronics of Canada Ltd. is a wholly owned subsidiary of
Sharp Corporation of Osaka, Japan, a worldwide developer of the core
technologies integral to shaping the next generation of home entertainment,
appliance and digital office equipment systems. Sharp appliances bring
quality, ease and efficiency into the home. Like all Sharp products, they are
built around ease of use, unique features and a great selection of styles.
Sharp Electronics of Canada Ltd. is located in Mississauga, Ontario. For more
information, visit

For further information:

For further information: Michael O'Connor Clarke, Thornley Fallis
Communications for Sharp Electronics of Canada Ltd., (416) 515-7517 ext. 245,

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