Sharp brings extra peace of mind to holiday TV shoppers

    Expanded AQUOS Advantage program offers unprecedented pre- and post-sales
    support for Canadian consumers

    MISSISSAUGA, ON, Dec. 11 /CNW/ - As part of an ongoing commitment to
provide best-in-class support to its valued customers, Sharp Electronics, the
leading innovator of LCD technology, today announced the Canadian launch of
AQUOS Advantage(SM). This program has been designed to offer the highest
possible level of support to consumers who purchase a 42-inch or larger Sharp
AQUOS(R) LCD TV, as well as expert advice to Canadians thinking of buying an
HDTV in the near future.
    Offered free of charge, the AQUOS Advantage program delivers a
platinum-level customer support experience including priority repair services,
extended weekday and weekend telephone support hours, and a dedicated
toll-free support line staffed by highly-trained AQUOS Advantage Advisors.
Beyond the services offered to AQUOS customers, however, Sharp is also making
the expertise of the AQUOS Advantage Advisors available to any Canadians
currently shopping for an HDTV. By calling 1-877-AQUOS09 (1-877-278-6709),
Canadian consumers can get help with their research and free expert advice on
choosing the right size and type of HDTV for their home.
    "We want to help Canadian consumers make an informed and educated HDTV
purchase, and get the most out of their AQUOS TVs," said David d'Entremont,
Manager of Service and Technical Support, Sharp Canada. "With the additional
services we've added, the AQUOS Advantage program provides a support
experience that is truly worthy of the AQUOS name."
    Sharp created the AQUOS Advantage program after conducting extensive
research with consumers. Through this research, the company revealed the
service offerings and premium service levels that customers valued most
throughout the product ownership lifecycle, and tailored the AQUOS Advantage
program to suit Canadians' needs.

    Enhanced Benefits

    All Canadians who purchase a 42" or larger AQUOS TV and choose to become
AQUOS Advantage Members will be entitled to exclusive support benefits, for as
long as they own their AQUOS TV, at no additional charge under the new
program. In addition, AQUOS Advantage members who purchase popular Sharp AQUOS
Blu-ray Disc players can also receive enhanced customer service for those
    AQUOS Advantage Advisors will be able to guide Members through initial TV
configuration, using a straightforward four-step High Definition set-up
checklist that includes help with receiving HD content, configuring the remote
control, selecting the correct cables, and adjusting the TV's settings.
Members will also receive priority troubleshooting assistance and, when
needed, repair services, including next business day scheduling and expedited
service visits in many areas of the country. In some situations where an AQUOS
Advantage program member's TV cannot be repaired on a first visit, the
customer may be provided with a complimentary 32" Sharp HDTV on loan until the
repair is complete.
    In addition to the enhanced telephone support options available, a new
password-protected personalized homepage has been created to provide AQUOS
Advantage members with comprehensive information about their products. Special
promotions for accessories will be made available exclusively to AQUOS
Advantage members through this site.
    New Sharp AQUOS customers can activate their membership by registering
online at or by calling the dedicated toll-free
number 1-877-AQUOS09.

    About Sharp Electronics of Canada Ltd.
    Sharp Electronics of Canada Ltd. is a wholly owned subsidiary of Sharp
Corporation of Osaka, Japan, a worldwide developer of the core technologies
integral to shaping the next generation of home entertainment, appliance and
digital office equipment systems. A world leader in Liquid Crystal Display
(LCD), Sharp is the developer of the SharpVision(R) line of projection
products and the revolutionary AQUOS(R) LCD Televisions and has won numerous
awards for the technology behind the AQUOS(R) line. Sharp continues to
demonstrate its home entertainment leadership by advancing technologies such
as High Definition Television (HDTV) and front projection technology. Sharp
Electronics of Canada Ltd. is located in Mississauga, Ontario. For more
information, visit
    AQUOS is a registered trademark of Sharp Corporation.

For further information:

For further information: Michael O'Connor Clarke, Thornley Fallis
Communications for Sharp Electronics of Canada Ltd., (416) 515-7517 ext. 245,

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