Sharon Collier named CEO at Cover FX

TORONTO, Oct. 27, 2011 /CNW/ - Cover FX, the foundation authority, announced today that Sharon Collier has been named CEO, effective January 1, 2012.

Most recently, Ms. Collier was President and CEO of Laura Mercier Cosmetics and Skincare, ReVive Skincare and a member of the Board of Directors of Gurwitch Products. During her tenure, Sharon built the Laura Mercier brand into an international powerhouse available in over 1000 stores throughout 29 countries, cementing her reputation as an executive that conceptualizes and creates world class brands.

"Sharon is one of the most strategic executives and respected leaders in the beauty industry," said Cover FX President and Co-Founder Lee Graff. "She has an international perspective with a hands-on approach and we are privileged to have Sharon join us to grow Cover FX into a global brand."

"We are thrilled to name Sharon Collier as Global CEO of Cover FX," said Jon Owsley, a Partner at Catterton Partners. "Sharon has a unique ability to balance both business strategy and marketing innovation.  Those skills, coupled with her exceptional retail relationships, will allow Cover FX to capitalize on its current momentum and continue its growth around the world."

Regarding her new role, Ms. Collier commented, "The opportunity to once again be able to develop a globally recognized brand and to create something truly significant in the marketplace is one I am extremely excited about."

Known as "The Foundation Authority", Cover FX develops, produces and markets cosmetic products featuring therapeutic formulations suitable for virtually any skin type and global skin tone.

Catterton Partners, the leading consumer-focused private equity firm in North America, made a capital investment in Cover FX in June 2011.

About Cover FX

Cover FX, headquartered in Toronto, Canada, develops, produces and markets cosmetic products featuring therapeutic formulations suitable for virtually any skin type and global skin tone.  Cover FX products are available at, at leading North American retailers including Shoppers Drug Mart, The Bay, and Sephora; in the UK at Harvey Nichols and House of Fraser; on Home Shopping Network and; and online at,, and  In addition, Cover FX is preferred by professional makeup artists in print, runway and film.  Cover FX has also established its CosMedic Clinics at several prestigious dermatology institutions throughout North America, and Lee Graff continues to see patients at the CosMedic Clinic at Toronto's Sunnybrook Health Sciences Centre.  For additional information on Cover FX, please visit

About Catterton Partners

With more than $2.5 billion currently under management and a twenty-two year track record of success in building high growth companies, Catterton Partners is the leading consumer-focused private equity firm.  Since its founding in 1989, Catterton has leveraged its category insight, strategic and operating skills, and network of industry contacts to establish one of the strongest private equity investment track records in the middle market consumer industry. Catterton Partners invests in all major consumer segments, including Food and Beverage, Retail and Restaurants, Consumer Products and Services, Consumer Health, and Media and Marketing Services.

A number of Catterton's current investments include: Restoration Hardware, Cheddar's and Noodles restaurants, StriVectin, O.N.E. (One Natural Experience) beverages and Nature's Variety Pet Food.  Selected realized investments include Frederic Fekkai, Sweet Leaf Tea, Heartland RV, Build-A-Bear Workshop, Kettle Foods, Odwalla, P.F. Chang's China Bistro and Wellness Pet Food.

More information about Catterton Partners can be found at


For further information:

Wanda Longo
International Communications Director, Cover FX
416.665.7444 x 211

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COVER FX Skin Care Inc.

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