Sharon Castelino Joins Executive Team at Solidifi

    Addition of industry veteran enhances high performance executive team

    TORONTO, Jan. 16 /CNW/ -- Solidifi Inc., a leading provider of collateral
valuation and risk management services to the North American mortgage
industry, has announced the appointment of Sharon Castelino as Executive Vice
President, Lending Solutions.

    With more than 15 years of mortgage industry experience in the financial
services sector, Ms. Castelino will be responsible for identifying and
implementing collateral valuation solutions for large Canadian financial
institutions. Ms. Castelino has an extensive background in credit, lending,
call center operations, corporate sales and marketing.  Most recently, Sharon
held dual roles as President, PCF Mortgages & Secured Lending and Vice
President/Co-Founder, HLC Home Loans Canada mortgage brokerage.

    "We are excited and proud to have Sharon join our team," says Jason
Smith, President and CEO of Solidifi.  "Sharon is a trusted and respected
industry veteran with a proven track record of success in the Canadian
mortgage industry. Her wealth of experience will assist the Solidifi team in
setting and meeting its strategic initiatives and goals and will enable us to
manage the growth in our valuation procurement and collateral risk assessment
services in Canada."

    Regarded as an innovator and trail-blazer in the mortgage industry, Ms.
Castelino developed the "group mortgage" business for CIBC, a multi-billion
dollar portfolio specializing in tax-effective subsidies. Ms. Castelino has
held several senior positions at various companies, including Equifax Canada,
with responsibilities for large North American retailers and banks, as well as
various roles within the retail operations of Royal Bank, Canada Trust and

    Solidifi provides mortgage professionals with risk management and data
analytic solutions that assist them in making smart decisions about collateral
valuations while significantly reducing the time and cost involved in
processing mortgage loans. Solidifi offers an established suite of products
and services for obtaining high quality real estate valuations, automated
appraisal reviews and collateral risk assessments while leveraging its
National Appraiser Network to fulfill appraisal orders in a way that drives
credible, compliant results while insulating independent appraisers from
client pressure.

    About Solidifi
    Solidifi is a leading provider of collateral valuation, risk management
and data analytic services to the North American mortgage industry. Solidifi
provides mortgage lenders and professionals with a flexible service platform
for procuring collateral valuations from marketplace vendors and appraisers,
with complete transparency and data to make "incredibly smart decisions".
Solidifi currently serves leading global financial institutions and is located
in Chicago and Toronto. Additional information about Solidifi is available at


    For more information, please contact:

    Mike Kraemer
    Director, Marketing & Communications
    Solidifi Inc.
    Tel: 905-739-1212
    Fax: 905-739-1222


For further information:

For further information: Mike Kraemer, Director, Marketing &
Communications, of Solidifi Inc., +1-905-739-1212, Fax, +1-905-739-1222, Web Site:

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