BARCELONA, Feb. 19 /CNW/ - Puig Beauty & Fashion Group and
internationally renowned icon Shakira have signed a worldwide agreement to
create a new venture to develop a line of signature products produced with and
inspired by the artist. The collaboration will include the development of
beauty, fragrances and other personal care products.
Shakira will develop, with a dedicated team, the creation of the product
line from inception to completion. The Puig Group, a major player in the
beauty and fashion world, will also act as the sole global distributor of the
products and create strategic alliances for the project.
"I am very excited to be able to express myself through another creative
medium," said Shakira. "My feeling is that personal care and beauty should be
effortless and accessible for everyone."
The Colombian artist and entrepreneur, whose name in Arabic means "woman
full of grace" and in Hinduism represents the Goddess of Light, has conquered
the world with her music and charismatic persona. Her work has received lavish
acknowledgment with over 111 awards, including nine Grammys and numerous
Billboard and MTV awards. Shakira is also the creator of the Barefoot
Foundation, dedicated to the improvement of educational and social conditions
for families and children in her home country. She also was a founder of ALAS
with Nobel Prize winning author Gabriel Garcia Marquez, as well as numerous
recording artists and businessmen from Latin America, with the aim of
improving early childhood development throughout Latin America.
Puig Beauty & Fashion Group is a multinational fragrance, cosmetic and
fashion company with a presence in more than 150 countries. Puig has become
renowned for its capacity to build brands and translate the image of brands,
both proprietary and licensed, into the world of fragrances. Among them are
such brands as Carolina Herrera, Paco Rabanne, Nina Ricci and Antonio
Banderas, whose products have received recognition from the fragrance
The name of the new venture will be announced shortly.
For further information:
For further information: Kera Morgan, PR Manager Global Brands,