Shake-Up Your Water for an Energized Boost

    Jamieson Laboratories Introduces an All-Natural, Low-Calorie
    Sports Drink Alternative

    TORONTO, April 28 /CNW/ - Jamieson Laboratories today unveiled
Electrolyte +C, a proprietary, natural rehydration formula that offers the
benefits of electrolyte minerals and vitamin C with no artificial flavours and
colours, no added sugar, and only nine calories per serving. The easy-to-use
powder sticks mix easily with water and help boost energy levels during
activity, post-workout or after spending time in a hot or dry environment.
    "For anyone getting ready to head back outdoors this spring to reboot
their fitness program, or start a new one, staying hydrated and replenishing
important electrolytes is critical to getting the most from our workouts,"
says Dr. Michael Clarfield, director of The Sports Medicine Specialists
clinic. "Jamieson's Electrolyte +C is a unique product because it offers all
the benefits of electrolytes and vitamin C, without the added sugar, and other
artificial ingredients of a typical sports drink."
    Electrolyte +C is available in two all-natural flavours, citrus and
pomegranate-berry. The powder sticks are 10 cm in length and can be easily
carried in a gym bag, pocket or purse, ready to be combined with cool water
when needed. They are non-acidic which makes them gentle on the stomach. They
are also cost effective - a box of 30 powder sticks costs $19.99, or just
$0.66 per stick, compared to $1.99 for a 710 ml bottle of sports drink.

    Electrolytes support workout performance and safety

    During a workout, sweat carries electrolytes out of the body and causes a
loss of hydration. Electrolytes are critical for nerve and muscle function, so
loss of electrolytes during a strenuous workout can impact performance.
Hydration and electrolyte imbalance can also lead to muscle cramps, and, in
hot climates, heat stroke or exhaustion in extreme cases.
    "When we lose just four per cent of hydration our performance can be
negatively affected," says Dr. Clarfield. "So it is important to replenish
fluid and electrolytes during and immediately following a strenuous workout."

    Vitamin C supports workout performance

    For those enjoying outdoor activity in large urban centres, pollutants
like carbon monoxide have an enormous impact on our performance. According to
the latest data from Environment Canada's National Pollutant Release Inventory
(NPRI) most pollutants released by companies across Canada are dumped into the
    "Once in your body, carbon monoxide competes with oxygen for red blood
cells forcing your body to work harder and decreasing your exercise
potential," says Dr. Clarfield. "Research has shown taking antioxidants, like
vitamin C, help neutralize the effect of pollution on the body."

    Electrolytes in combination with Vitamin C help in the recovery of cold
    and flu

    Each powder stick also contains 500 milligrams of vitamin C, which plays
an important role in overall health and immunity. Some research studies
indicate that individuals with low dietary intake of vitamin C may be less
susceptible to a common cold when vitamin C is taken in supplemental form.
Overall, vitamin C provides better immune function under stress so individuals
are better able to combat illness. Vitamin C is clinically proven to help in
the development and maintenance of bones, cartilage, teeth and gums. It also
assists in the formation of connective tissue, plays a role in wound healing,
and helps the body to metabolize fats and proteins.
    "Even a common cold or flu can leave us dehydrated," adds Dr. Clarfield.
"Drinking Electrolyte +C may also help with recovery from illness by
replenishing fluids and electrolytes lost through vomiting or diarrhea."
    Jamieson's Electrolyte +C is available at pharmacies and mass retailers
across Canada.

    About Jamieson Laboratories

    Established in 1922, Jamieson Laboratories is Canada's largest
manufacturer and distributor of advanced natural health care products and a
world-leading innovator in the development of proprietary formulas. All
Jamieson products are produced at the company's state-of-the-art manufacturing
laboratories in Windsor, Ontario. Jamieson products are exported to more than
50 countries including the United States, China, Japan, Hong Kong, Korea and
Singapore. For more information, visit or call

For further information:

For further information: or to schedule an interview: Kerry Collings,
Argyle Communications, (416) 968-7311, ext. 227,; Brigitte Cote, Jamieson Laboratories,
(416) 960-0052,

Organization Profile

Jamieson Laboratories

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890