SFL Partner of Desjardins Financial Security opens a new centre in Montréal

    Serving cultural communities

    MONTREAL, Feb. 9 /CNW Telbec/ - SFL Partner of Desjardins Financial
Security continues to expand in Quebec. We are pleased to announce the opening
of the SFL Montréal-Centre financial centre - the seventh financial centre in
the Greater Montréal area and the fourteenth in Quebec.
    This new financial centre is located at 1600 Henri-Bourassa Blvd West,
Suite 300, in Montréal, where the Saint-Laurent and Ahuntsic-Cartierville
boroughs meet. It will be the first SFL financial centre in Quebec to offer
services geared specifically toward an allophone and anglophone client base.
    Eric Douville will be the managing director of the SFL Montréal-Centre
financial centre. Mr. Douville, has many years of experience with Desjardins
Financial Security and in the financial services industry, as well as several
in high-level positions. "My number one goal will be to develop the
significant allophone and anglophone markets in this area, which is home to a
wide range of cultural communities. Our plan is not only to offer these
clients insurance and savings products adapted to their unique needs, but also
to build close relationships with them and the local business people," said
Mr. Douville.
    "This new centre fits in perfectly with Desjardins Financial Security's
strategy of strengthening its financial product and service distribution
channels not only in Quebec but across Canada. More Quebecers and Canadians
will now have better access to the products we are developing on their behalf
and to the expertise of advisors dedicated to ensuring the financial security
of their clients and their loved ones," explained Alain Bédard, Senior
Vice-President, Individual Insurance and Savings, Desjardins Financial
    SFL Montréal-Centre financial centre is part of a financial products and
services distribution network with 55 service locations in Canada. The
national network has some 1,100 associates, $5.9 billion in assets under
management and over half a million clients. Through this network, clients have
access to a wide range of innovative products and advisory services designed
to meet all their financial security needs.
    The new financial centre's team of advisors can be reached at

    About Desjardins Financial Security

    Desjardins Financial Security is a subsidiary of Desjardins Group, the
largest integrated cooperative financial group in Canada, and specializes in
providing life insurance, health insurance and retirement savings products to
individuals and groups. Every day, over five million Canadians rely on
Desjardins Financial Security to ensure their financial well-being. Desjardins
Financial Security employs some 3,900 people and as at September 30, 2008 had
over $21 billion in assets under management and administration. The company
has offices in several cities across the country, including Vancouver,
Calgary, Winnipeg, Toronto, Ottawa, Montréal, Québec City, Lévis, Halifax and
St. John's. For more information, visit the company's website at

For further information:

For further information: Isabelle Truchon, Desjardins Financial
Security, (514) 350-8700, extension 8668, Toll free: 1-877-750-8700, extension
8668; Virtual newsroom: http://www.desjardinsfinancialsecurity.com/press

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Desjardins Financial Security

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