Sexy Weight Loss Secrets: The 12-Week Weight Loss Competition

    Eighteen people will be selected to participate in a weight loss
    challenge sponsored by the Entertainment, Travel, Health & Fitness
    industry and the Psychological Community.

    TORONTO, May 20 /CNW/ - Over 300 people are expected to attend the events
later this month that will be broadcast live on the Internet.
    A television series is also planned. The theme of the series will be
modeled after American Idol, Survivor and The Apprentice.
    Those who attend will be offered an opportunity to compete or to
participate in a live interactive weight loss experience. This is a first in a
series of similar events planned across Canada, USA and Internationally. The
idea is for Communities to compete against other Communities, Cities to
compete against other cities and countries to compete against other countries.
    The Toronto events will be held on Tuesday, May 26 and Thursday, May 28,
at the North Toronto Memorial Community Centre at 200 Eglinton Avenue West,
from 7:00 p.m. to 8:45 p.m. The events will be complimentary, along with a
buffet dinner.
    Rob Sugar, NLP, a Certified Practitioner, Psychotherapist and seasoned
Weight Loss Coach, will be facilitating the events and directing the
competition. Independent judges as well as Sugar and his team of coaches will
select the contestants.
    During the Competition, the contestants will participate in a weight loss
program that retrains the mind to handle emotional eating. Sugar has agreed to
post a series of videos on Facebook to empower viewers to get results using
NLP techniques.
    Anyone interested in attending or competing are invited to register at and on Facebook and Twitter. "Our focus is to
really help people," says Sugar, "and we will be assessing and selecting
contestants based on their psychological and emotional readiness to lose
weight." The winner of the competition will be selected by a panel of
independent judges and awarded a grand prize.
    Some of the sponsors include The Yorkville Club's Hazelton Lanes and
Uptown locations, International Academy of Wellness, Daiter's, Total Wellness
Consulting and Wheels of Fitness. An anonymous donor will also be providing a
sizeable contribution. A portion of the sponsorship donation will be given to
the Canadian Cancer Society and Heart and Stroke Foundation.
    Event participants will have an opportunity to ask questions about
specific issues and receive gifts from the many sponsors. Sugar will offer an
interactive coaching experience that uses clinically proven techniques to
reprogram the mind. These techniques naturally decrease the desire to eat and
increase the desire to be physically active.

For further information:

For further information: Janis Raisen, (416) 440-6185,; Jennifer Beale, (905) 274-1888,

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