Sex shop does its part!!!

    250,000 condoms donated towards fight against AIDS

    TORONTO, March 15 /CNW/ - Aren't We Naughty, the store for couples at
play, has donated 250,000 condoms to Youth Challenge International, a
non-government organization that builds the skills, experience and confidence
of young people by involving them in international development projects,
addressing such issues as gender equality, youth empowerment and HIV/AIDS.
    "We want to do our part as a company that cares about people!" notes
Mercedes Jones, District Manager for Aren't We Naughty. "AIDS is one of
today's deadliest sexually transmitted diseases. Educating people in our
stores on the importance of safe sex and healthy sexuality is what we do every
day. Our hope is that through donating 250,000 condoms to Youth Challenge
International we can assist others in doing the same, just on a more global
    Joining the likes of Bono and his RED campaign as well as countless
others, Aren't We Naughty is proud to know that this donation will support the
on-going efforts of Youth Challenge International in their mission to reduce
the rate of infection and transmission of HIV/AIDS. By educating people about
transmission of HIV/AIDS and proper condom use, YCI volunteers help to arm
people with the knowledge they need to realize the devastation of this global
crisis. Canadian volunteers, working alongside local youth in Costa Rica,
Guyana, Kenya, Tanzania, Ethiopia and Vanuatu, will use these condoms to
demonstrate their proper use, as well as distribute them at various community
workshops and events. YCI volunteers also promote the importance of being
tested for HIV and address the stigma of those already living with HIV/AIDS.
    Aren't We Naughty has been making a difference in peoples lives for
nearly 25 years. "We are so much more then The Store for Couples at Play, we
are a company that cares about all aspects of Healthy Sexuality, with safety
being mandatory. We may even be safety extremists," jokes Jones. "We even
recommend condoms for use with a vibrator!" All kidding aside, donating
condoms to organizations like Youth Challenge International is exactly the
type of thing stores like Aren't We Naughty have the ability to offer. This
donation could, quite literally, save lives.
    Check us out at

For further information:

For further information: Mercedes Jones, (416) 771-9822

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