MONTREAL, Nov. 19 /CNW Telbec/ - While writing their wish lists as the
holiday season approaches, many Quebeckers have come to a frank conclusion:
they really don't need - or even particularly want - anything this Christmas.
Ipsos Reid unwrapped the surprise survey findings on behalf of World
Vision Canada. Canadians were asked what they needed and wanted this
Christmas. 71 per cent of Quebeckers say they didn't need or want anything.
But even among Canadians whose families earn less than $30,000 a year, a
full two-thirds (67 per cent) said their needs are met, while families who
earn more than $60,000 a year (84 per cent) are most likely to say they don't
need anything for Christmas.
Canadians appear to be well aware of pressing needs elsewhere around the
globe while acknowledging that they don't need anything this Christmas. An
overwhelming majority said that health care (98 per cent), food (97 per cent),
education (96 per cent) and shelter (92 per cent) are among the greatest human
needs in the world today.
Eighty-six per cent of Quebeckers agree that they would prefer to have a
gift given on their behalf to help someone else, rather than receiving a
traditional gift like a pair of socks or a sweater.
In their work environment, more than 74 percent of Quebeckers say they
would rather receive a charity gift than a traditional gift from a supplier.
However, one Quebeckers on ten (11%) stated they had provided a charitable
gift as a Christmas gift in the past.
"These results tell us that people understand how good we have it
compared to billions of other people," said Richard Décarie, World Vision
Décarie said that, for the seventh year, World Vision offers Canadian
donors an opportunity to buy meaningful gifts from the gift catalogue that
will help people in developing countries. In 2006, nearly 76,000 Canadians
(including 3,300 Quebeckers) bought more than $15 million worth of gifts from
the catalogue - a 50 per cent increase over the previous year.
"Are we worried about the strong dollar and the effects of cross-border
online shopping on charitable giving this season? Not really." adds Richard
Décarie. "Since our gift catalogue debuted seven years ago, catalogue
donations have consistently risen despite the fluctuating economy."
"People really do want to do something more important and worthwhile with
their shopping dollars these days, especially at Christmas," Décarie said.
The Ipsos Reid poll of 1,429 Canadian adults was conducted from June 21
to June 25 through its I-Say online panel. The results are considered accurate
to within +/-2.6 percentage points, 19 times out of 20, of what they would
have been had the entire adult population been polled.
About World Vision:
World Vision is a Christian relief, development and advocacy organization
whose purpose is to create lasting change in the lives of children, families
and communities by overcoming poverty and injustice. World Vision serves all
people regardless of religion, race, ethnicity or gender. For more
information, please visit WorldVision.ca.
About Ipsos Reid:
Ipsos Reid is Canada's market intelligence leader and the country's
leading provider of public opinion research. Ipsos Reid is an Ipsos company, a
leading global survey-based market research group. To learn more, visit
For further information:
For further information: or to arrange an interview, contact: David
Lussier, Directeur, Relations publiques, (514) 845-3737 ext. 5238, Cell.:
(514) 519-1383, David_Lussier@VisionMondiale.ca; Sylvie Piché, Porter Novelli,
(514) 846-5608, email@example.com; To download World Vision Gift
Catalogue media materials, including high-resolution photos, please visit