Setting the mood with food this Valentine's Day: cheese tops the list of aphrodisiac toppings at Pizza 73.

    EDMONTON, Feb. 6 /CNW/ - In preparation for Valentine's Day, Pizza 73 has
stocked up on various toppings believed to be natural aphrodisiacs,
ingredients a growing number of experts say can lead to a heightened state of
    Many of the world's most powerful aphrodisiacs are natural ingredients
commonly found in pizza. Tomatoes, for example, were known as "love apples" by
the French. For centuries, it was feared to be poisonous, but its deep red
colour paired with its sweet and tangy flesh, represents all the qualities of
a perfect aphrodisiac. Another provocative food, olives were believed to be a
powerful love-enhancer by the Greeks. Today, you can find kalamata olives on
Pizza 73's Lite and Grand Slam pizzas.
    Other pizza toppings believed to stir the passions include onions and
pineapple, though none seem to compare to the qualities of cheese. Cheese
contains a natural amphetamine, phenylethylamine (PEA), that the brain
manufactures in response to the feelings of love. Embraced by the Italian
culture for centuries, cheese contains 10 times more PEA than found in most
    "Food, both in terms of ingredients and the various ways in which people
enjoy it, has always been intricately linked with romance," explains Pat
Finelli, chief marketing officer for Pizza 73/Pizza Pizza. "Valentine's Day
allows us to share what our customers have expressed during the course of my
25-year career: that truly enjoying a pizza can be very romantic."
    As part of its Valentine's Day promotions, Pizza 73 is hosting the first
annual Cheesiest Lines Contest. Until February 15th Pizza 73 is inviting
customers to submit their most creative 'cheesy' one-liners by texting the
keyword 'P73' and their cheesiest line to PIZZA (74992) for their chance to
win one of 11 prizes of $100 Pizza 73 gift certificates. Customers will be
able to see the top submissions at Pizza 73's official Facebook page. This
contest was first launched by parent company Pizza Pizza three years ago, and
includes previous winning entries such as:

    -   I miss you like I miss cheddar, mozzarella, and swiss... as I am
        lactose intolerant.
    -   Your smile is so warm it could melt an iceberg.
    -   If you were a laser, you would be set on stunning.
    -   Here I am! Now what were your other two wishes?
    -   I told my mother I would call her when I found the woman of my
    -   You're like a dictionary... you add meaning to my life.
    -   How are we ever going to fall in love if you won't talk to me?
    -   Hey I forgot my library card... can I still check you out?
    -   Your lips look so lonely... would they like to meet mine?
    -   We were made for each other like mozzarella and pepperoni.

    Leading up to Valentine's Day, Pizza 73 is offering tips on its website
about its perfect aphrodisiac pizzas, and how to set the mood this Valentine's
Day with a romantic partner or friends. For more information, please visit

    Pizza 73 aims to satisfy each and every customer by providing excellent
quality food and true value in a fast and friendly manner. Founded in 1985,
the brand was acquired in 2007 by Pizza Pizza Ltd., making it Canada's number
one pizza chain in terms of sales. Combined, Pizza 73/Pizza Pizza operate more
than 600 traditional and non-traditional restaurants from coast to coast. The
company is a leader in the communities in which it operates by providing in
kind support and volunteers to numerous charities, events, youth programs, and
sports teams at the corporate and franchise level.

For further information:

For further information: or to schedule an interview, please contact:
Ani Chakmakian, P: (780) 868-8068, E:

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