Setanta International Sports Pak Gives Canadian Sports Fans Front Row Seats to Rugby World Cup 2007 and EPL Soccer

    New Pay Per View Package Provides 'Armchair Access' to Top International

    NEW YORK, Sept. 7 /CNW/ -- Just in time for the kick off of Rugby World
Cup 2007, Setanta Sports North America today announced the nationwide launch
of the Setanta International Sports Pak, a premium pay-per-view (PPV) offering
that for the first time brings the best international sports programming into
Canadian homes.
    Rugby World Cup 2007, one of the largest and most watched sporting events
in the world begins TODAY in this year's host country of France and fans are
waiting eagerly to see if England will recapture the form they displayed as
champions in the 2003 competition. Three days later Canada will be tested when
they face a revitalized Welsh team, while Scotland will be looking to rack up
the tries when they face Portugal the same day.  The first week of competition
wraps up when the tournament favorites, the New Zealand All Blacks take on
    The timing couldn't be better for rugby fans to gain an all access, front
row pass to the action. The Setanta International Sports Pak is available on a
pay per view basis for $14.99 per month from cable and satellite operators
across Canada.  Canadian fans can now support their national team as they tune
into 48 games of the competition including 25 live matches. For rugby
supporters who want live access to the Rugby World Cup 2007 quarter-final,
semi-final and final games, Setanta Platinum Pak will also be available for
the one time price of $199.00.
    Commenting on the introduction of the Sports Pak, Roger Hall, CEO of
Setanta North America said," We are committed to delivering the very best in
international sport including Rugby World Cup 2007 and Barclays English
Premier League soccer.  Our strong relationship with Rogers Broadcasting has
enabled sports fans across Canada to enjoy the excitement and energy of some
of the most watched sports competitions in the world."
    Don't Miss Your Chance For A Piece of the Action!
    Saturday 15th sees two of the giants of world rugby come face to face as
the South African Springboks take on reigning world champions England.  Canada
will be in action again on Sunday 16th September when they will compete
against Fiji, while the same day sees other premier games with France facing
Namibia, Ireland opposing Georgia and Wales taking on 1991 and 1997 champions
    Week three of the tournament sees France face a much fancied Irish side
on Saturday 22nd while the following day both England and South Africa will be
in action again as they take on Samoa and Tongo respectively.  Monday 24th
sees New Zealand face Scotland while Canada are in action again the following
day against Japan and then face the mighty Australian Wallabies on Saturday
    And the sporting action doesn't end with the Rugby World Cup. In addition
to the highly celebrated international tournament the Setanta Premium Sports
Pack also offers club rugby including Guinness Premiership, Super 14, RBS Six
Nations and the Heineken European Cup as well as six out of ten LIVE weekly
broadcasts of the world's most watched soccer league, Barclays English Premier
League (EPL).
    For more information about the Setanta International Sports Pak or the
Setanta Platinum Sports Pak contact your local Provider for more details.
    Setanta Sports North America
    Setanta operates the only dedicated European sports and rugby channel in
North America.  In 2006, the 24-hour, digital pay TV network aired more than
1,000 live events, including European and International soccer, world-class
rugby and other sports programming designed to meet the growing demands of
international sports fans living in North America. SSNA is owned by Dublin-
based Setanta Sports worldwide, a leading, international pay television
broadcaster and the number two sports broadcaster in the United Kingdom,
providing top sports leagues and events to more than 100 million digital
television homes globally and to commercial venues in six countries.  Visit
SSNA at its website address

For further information:

For further information: Jessy Adams of FD, +1-212-850-5684,, for Setanta Sports Web Site:

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