Serena Software Adopts Facebook as Corporate Intranet

    "Facebook Fridays" Foster Fun and Community Spirit at Serena Software

    SAN MATEO, CALIF., November 2 /CNW/ - Serena Software, Inc. is breaking
out of the corporate mold by announcing today that its 800 employees around
the globe will participate each week in a company-wide program called
"Facebook Fridays," which encourages employees to find fun and personal
connections in the workplace. Each Friday, employees are granted one hour of
personal time to spend on their Facebook profiles and connect with co-workers,
customers, family and friends. This initiative will start on Friday November
2nd and will be rolled out in 18 countries where the company has offices.

    As Web 2.0 technologies such as instant messaging (IM), wikis, and
texting make communication faster and more efficient, the "human" element of
communication can feel increasingly removed. How can people bring that sense
of personal interaction and community back into the workplace? Surprisingly,
through one of the hottest technologies around -- Facebook, a social utility
that connects people with friends and others who work, study and live around

    Fanatic for Facebook

    Serena President and CEO Jeremy Burton is an avid user of Facebook, using
it to keep in touch with employees, friends, and business partners from
wherever he is in the world -- in Japan visiting customers or racing cars at
Laguna Seca. He wants to bring the benefits he gains from using Facebook to
his company, and allow employees to have more fun combining their personal and
professional lives. He is doing this by making Facebook his company's intranet
-- a place where employees can find everything from a list of company holidays
to the CEO's favorite movie. Burton believes that colleagues who get to know
one another on a more personal level will work together better. The company
already has more than 30% of its global workforce on Facebook prior to the
launch of Facebook Fridays.

    "As our business continues to grow, the workplace becomes more and more
distributed, which can make us feel disconnected from one another," said
Burton. "Social networking tools like Facebook can bring us back together,
help us get to know each other as people, help us understand our business and
our products, and help us better serve our customers -- on demand. A corporate
culture that fosters a sense of community and fun will ultimately help us get
more done. Companies that do not embrace social networking are making a huge

    Recent studies indicate there are roughly 70 million Gen Y'ers (born
between the years 1980-2000), and Burton believes it's critical to understand
and embrace "their world," including on-demand Internet applications and an
"innovation without permission" mentality. Serena is using new methods of
recruiting, like Facebook, to tune into this next generation of workers who
are, ultimately, the corporate leaders of tomorrow.

    About Serena Software, Inc.

    Serena Software, Inc. is the leading global independent software company
focused on Business Mashups and Application Lifecycle Management (ALM). More
than 15,000 organizations around the world, including 96 of the Fortune 100,
rely on Serena solutions to automate the application development process and
effectively manage their IT portfolio. Serena is headquartered in San Mateo,
California, and has offices throughout the U.S., Europe, and Asia Pacific. For
more information on Serena solutions and services, visit

    Serena is a registered trademark of Serena Software, Inc. All other
product or company names may be trademarks of their respective owners, and
their use is intended for identification purposes only and not in association
with or as sponsorship or endorsement by such owners. Copyright (C) 2007
Serena Software, Inc. All Rights Reserved.

For further information:

For further information: Serena Software Kyle Arteaga, 650-522-6644 or A&R Edelman Kim Dion, 650-762-2927

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