Seniors Money International Brings Leadership in Reverse Mortgages to Canadian Marketplace



    Growing Significance of Canadians 60+ Fuelling Demand for Conservative
    and Flexible Retirement Funding

    MISSISSAUGA, ON, Aug. 28 /CNW/ - Seniors Money International, a world
leader in the reverse mortgage industry, today confirmed its entry into the
Canadian marketplace and its goal to be the preferred provider in conservative
and flexible retirement funding.
    Founded in New Zealand, the global firm is a specialist in retirement
funding with a strong track record of serving seniors in Australia, New
Zealand, Ireland, Spain, and South Africa. The company is a market leader in
Australia, Ireland and New Zealand, while gaining in share in all other global
markets.
    "The entry of Seniors Money into Canada underscores the growing
significance of Canadians 60 years and older, and their desire to maintain
financial independence," said Nick DiRenzo, President & CEO of Seniors Money
Canada. "A reverse mortgage from Seniors Money will enable older Canadians to
release some of their home equity to maintain their freedom and enhance the
quality of their lives.
    "Canadian seniors are thoughtful, practical and optimistic about the
future," he noted. Seniors Money International's research has shown that its
customers are prudent, responsible and have an average loan of approximately
$75,000. The money is typically used for home renovations and family gifts.

    Global Acceptance

    Mr. DiRenzo said reverse mortgages enjoy growing acceptance as a
mainstream and thoughtful financial product in many global markets. He
anticipates that reverse mortgages will become increasingly popular in Canada
as the number of 60 year olds is anticipated to double over the next 25 years.
    "Seniors around the world have come to realize that a reverse mortgage is
a normal and responsible way to access their own money," said Direnzo. "No
monthly mortgage payments are required until the last borrower permanently
moves out of the home. And, the money obtained from a reverse mortgage is also
the customer's to use in any way they choose."
    The amount seniors can borrow depends on their age and the appraised
value of the home. Seniors Money will lend on a scale of up to 15 per cent of
the home's value for someone at age 60 and up to 45 per cent at age 90. The
variable rate is 7.5 per cent, and is guaranteed to never go above Bank Prime
plus 2.0 per cent. Interest is compounded monthly. The loan also comes without
any penalty clauses and a guarantee that the homeowner or their estate can
never owe more than the value of the house regardless of house price deflation
or how long the residents live.
    Headquartered in Mississauga, Seniors Money Canada will initially offer
its reverse mortgage product in Southwestern Ontario. The product will be made
available through dedicated Seniors Money consultants in leading Ontario
centres including: Toronto, Windsor, London, Kitchener, Hamilton, and St.
Catharines. Seniors Money will expand its national presence in 2008.

    Give Yourself a Hand

    Seniors Money will introduce itself to Canadians with an integrated
marketing campaign in Ontario starting September 3rd. Under the theme "Give
Yourself a Hand," the consumer advertising will showcase Canadians using the
equity they've accumulated in their home to complete meaningful life projects
or assist family members achieve an education.
    Seniors interested in learning more about a reverse mortgage can visit
the Seniors Money website at www.seniorsmoney.ca, or effective September 3rd,
call the information line at 1-877-755-6550.

    Seniors Money International
    ---------------------------

    Seniors Money International operates in Australia, New Zealand, Ireland,
Spain, South Africa and now Canada. Globally, the company specializes in the
business of reverse mortgages, working within a strong, stable financial
organization with over $650 million in loans under administration. Seniors
Money Canada is the Canadian operation of Seniors Money International.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Christina Herancourt or Andrew Findlater,
cherancourt@national.ca or afindlater@national.ca, (416) 586-0180

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SENIORS MONEY INTERNATIONAL

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