Select "Print" - Samsung Announces New Online Tool For Businesses and Consumers

    Printer Selector site takes the guessing out of printing

    MISSISSAUGA, ON, Oct. 21 /CNW/ - Confused about your printing choices?
Look no further: Samsung Electronics Canada has just made the selection of a
new printer easier with the introduction of a new Printer Selector tool. From
small home offices to mid and enterprise-sized businesses, this new online
tool can help consumers determine which printer will best suit their needs.
    Samsung's Printer Selector site allows visitors to find the perfect
printer for their needs by asking them a few basic questions regarding
printing requirements. Some of these questions include the following:

    -   Where is the printer going to be used? (Household, Small office/home
        office, Medium business, Enterprise)
    -   What are you going to use your printer for? (Print, Print/copy/scan,
    -   What type of output do you require? (Black and White, Colour)
    -   What additional features would you like to see? (Automatic document
        feeder, Wi-Fi, Automatic Duplexing, Network)

    Depending on the response to each question, this innovative site will
recommend a variety of printer options that will meet the specific needs
provided by the user.
    "Consumers and businesses are often overwhelmed with the vast array of
printing products in the marketplace," says Ron Hulse, Vice President, IT
Marketing, Samsung Electronics Canada. "With time and patience at a premium,
purchasers want a simple and targeted process that will allow them to find the
perfect item for their personal or business needs. Samsung recognizes that
time is valuable and has created this tool to meet these needs."
    Samsung, a leader in business and home printing solutions, offers
consumers a vast array of printers to select from, with each printer
specifically linked to particular features and benefits that may be requested
by the consumer. The Printer Selector site is designed to allow buyers to
review various models, at their leisure. As home users and businesses look for
more efficient ways to streamline the purchasing process, the Print Selector
tool simplifies the process, allowing users to save valuable time and money.
    "The new Printer Selector site arms consumers with the facts they require
in order to make a smart purchase," says Hulse. "Instead of spending numerous
hours online trying to pull together details from discrete, unrelated and
unhelpful sites, Samsung has provided a 'one-stop-shop' with all-in-one
capabilities that result in saved time - and money for the user."
    The Printer Selector site can be found at

    About Samsung Electronics Canada Inc.

    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the 
Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey
Canada and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit

For further information:

For further information: Samantha Kemp-Jackson, APEX Public Relations,
Phone: (416) 924-4442 Ext. 248, E-Mail:; Diane Medeiros,
APEX Public Relations, (416) 924-4442 Ext. 234,

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Samsung Electronics Canada Inc.

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